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Start spreading the news: Nokia Flagship Store makes its debut in Mexico City


- Following the premiere of 5 stores in different countries, the Nokia Flagship Store in Mexico City will be the first of this kind in Latin America

- The Mexico Flagship Store will offer the luxurious and prestigious line of handsets created by Vertu

December 12, 2006 - Mexico City, México - On December 13, Mexicans will experience a new way to shop for wireless devices when Nokia opens its first Flagship Store in Mexico in the new Antara shopping complex in Polanco. Featuring the widest selection of Nokia devices available, Nokia Flagship Stores feature an interactive, high-energy retail environment dedicated to educating customers and pairing them with the perfect wireless device. The Mexico location is Nokia’s sixth global Flagship Store, following successful launches in New York, Moscow, Chicago, Hong Kong and Helsinki.

The Mexico Nokia Flagship Store invites guests to explore a number of dedicated consumer experiences. Immediately upon entering to the store, shoppers will find a wide range of Nokia products. Each product is prominently displayed on a backdrop of multimedia displays and color-shifting walls, with the myriad of printed point-of-purchase materials so commonly found in most wireless retail stores noticeably absent. Instead, when a customer picks up a device, the multimedia screen behind that product changes from being part of a continuous band of full-motion graphics to interactive information with a listing of the features and benefits of that device.

When guests enter the Nokia Nseries Lounge, they can experience first-hand the power of Nokia’s most advanced wireless devices. In this area, photo printers, stereo speakers, laptop computers and more are paired with Nokia’s advanced Nseries devices, allowing visitors to print high-quality images from devices like the 3.2 megapixel Nokia N93, or use high-fidelity speakers to listen to digital music tracks on devices such as the 4GB hard-drive equipped Nokia N91, or even learn how to synchronize music, contacts and more with the high-performance Nokia N90.

The Nokia Flagship Store houses Nokia’s luxurious line of handsets created by Vertu. Individually hand-crafted using precious materials and luxury processes often found in watchmaking, only the finest and most precious materials go into a Vertu handset, including diamonds, sapphire crystal, fine leather, polished ceramic, ruby bearings and luxurious housings of gold, stainless steel, and other fine metals. Each Vertu device also features a unique concierge key, allowing owners to be connected with one touch to a personal service professional. Vertu also ensures exclusivity with its regular, limited editions and numbered handsets.

“Antara is not only the premier shopping area in Mexico, it is the premier shopping address in all of Mexico. Antara is synonymous with the best brands, superior service and an elegant shopping experience which is exactly what we are delivering in our Mexico Nokia Flagship Store location,” says Cliff Crosbie, Director, Global Retail and Trade Marketing for Nokia. “Our highly trained and dedicated staff navigates visitors through the wide variety of Nokia wireless devices, learns about their wants and needs, and delivers to them a product that has been tailored specifically for them. It is this kind of customized service that makes the Nokia Flagship Store more of a boutique than a conventional electronics store - delivering the kind of retail experience expected from upscale stores found on Antara in Mexico City.”

About Nokia
Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations.


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