YouTube Ads Leaderboard

The Asia-Pacific YouTube Ads Leaderboard, provided by Google, shows the top ad in each of 13 APAC markets.* This edition covers September 2019 with two MullenLowe Group agencies making the list!

This month, The APAC YouTube Ads Leaderboard saw brands pushing the storytelling boundaries of what’s possible and what’s expected—such as Closeup Philippines redefining the notions of how, and between whom, love can blossom. Through thoughtful, earnest representation of inclusion, these ads pushed forth messages that viewers were able to meaningfully resonate with, which reflects in the love they’ve got from people.

MullenLowe Philippines
Closeup Philippines, #MakeYourMove ‘P.S. I Love You, Bro’

closeup #MakeYourMove Films | P.S. I Love You, Bro: https://www.youtube.com/watch?v=yfk9HrmFKGE

MullenLowe Rauf
Kia Motors Pakistan, Kia Sportage, ‘Different is Good’

Kia Sportage | DIFFERENT IS GOOD: https://www.youtube.com/watch?v=4m-SUInrMUw

The ranking of ads in the leaderboard is determined by an algorithm that factors in organic and paid views, watch time, and audience retention.

See the rest of the list on Campaign Asia