Firefly Partners with AccuWeather to Deliver Most Dynamic Campaigns Ever Available in Out-of-Home

Firefly, the company leveraging taxi and rideshare vehicles to build a smart city media network, today announced the launch of a first-of-its-kind integration with global weather forecasting leader AccuWeather, bringing weather-based dynamic content triggers to Firefly’s smart media platform. Alongside the new partnership, the company is also expanding operations to the streets of Chicago, Illinois and Dallas, Texas. 

Firefly drives the next generation of advertising technology by delivering highly effective advertising campaigns using geo-targeted technology, concurrently boosting income for taxi drivers, rideshare and last-mile delivery drivers. Already trusted by household names like Puma, HotelTonight, Brex, DoorDash and more, the company provides its wide customer base with dependable hyper-relevant marketing content forecasted to reach a total of over 600 million impressions per month through the end of the year. 

Delivering on its promise to empower unique campaigns, Firefly is launching a first-of-its-kind integration with AccuWeather, a global digital media company that provides highly accurate commercial weather forecasting services to a worldwide audience in a highly scalable manner. The internationally respected company will deliver unique dynamic campaigns through Firefly in all of its existing markets. The screens - already programmable based on driver routes, area demographics, traffic patterns and time-of-day - will now bring creative that shifts based on real-time weather conditions to hubs like New York City and San Francisco. These dynamic content triggers allow brands to deliver messages drawing from the local environment at a level never seen before. 

“We’re delighted to provide yet another way to enhance the dimension of our messaging that personalizes weather updates with increased, relevance, accessibility and convenience for daily commuters,” explained AccuWeather Global Chief Revenue Officer Eric Danetz. “Firefly is an ideal partner, enabling us to track actionable insights that ultimately improve the quality of the user experience.” 

Thanks to partnerships with Supply Side Platform (SSP) Rubicon Project and Demand Side Platform (DSP) MediaMath, the platform is the first to offer full-funnel measurement and attribution solutions via its programmatic transactions. 

“With Firefly, we’re overcoming the limitations of traditional out-of-home,” explained Firefly CEO and cofounder Kaan Gunay. “Our work with AccuWeather exemplifies the unique capabilities of our high-value platform because it shows that brands now have the opportunity to connect directly with their audiences in the real world in all-new, exciting and effective ways.” 

To expand the accessibility of its specialized OOH methods, Firefly continues to expand moving its operating system to burgeoning rideshare markets of Chicago, Illinois and Dallas, Texas -- the third and fifth-largest media markets in the nation, respectively. These expansions further place Firefly in top markets, adding to its current activations in San Francisco, Los Angeles and New York City. The move extends Firefly’s position as the nation’s fastest-growing street-level media network, with drivers achieving a combined total of more than 24,000 hours on the road. 
For more information about Firefly, please visit Fireflyon.com. 

About Firefly 
Firefly connects cities with its dynamic smart media platform. The company works with taxi companies and rideshare drivers to install its proprietary advertising displays atop their vehicles, providing an additional revenue stream to maximize their drive time. Firefly’s technology delivers the right message at the right time, cutting through the noise of a booming space and leading to highly effective campaign-engagement. These proprietary screens are customized and enabled to geo-local advertising based on driver routes and location. Founded by Kaan Gunay (CEO) and Onur Kardesler (CTO), Firefly is headquartered in San Francisco, with offices in New York City, Los Angeles, Dallas, and Istanbul. To learn more: Fireflyon.com. 

About AccuWeather and AccuWeather.com
AccuWeather, recognized and documented as the most accurate source of weather forecasts and warnings in the world, has saved tens of thousands of lives, prevented hundreds of thousands of injuries and tens of billions of dollars in property damage. With global headquarters in State College, PA and other offices around the world, AccuWeather serves more than 1.5 billion people daily to help them plan their lives and get more out of their day through digital media properties, such as www.AccuWeather.com and mobile, as well as radio, television, newspapers, and the 24/7 AccuWeather Network channel. Additionally, AccuWeather produces and distributes news, weather content, and video for more than 180,000 third-party websites. Among AccuWeather’s many innovative and award-winning features available free to the public are MinuteCast® Minute by Minute™ forecasts with Superior Accuracy™.  Furthermore, AccuWeather serves more than half of Fortune 500 companies and thousands of businesses globally. Dr. Joel N. Myers, Founder and Chief Executive Officer, established AccuWeather in 1962 and is considered the “father of modern commercial meteorology.” Dr. Myers, a leading creative thinker and visionary, has been named “the most accurate man in weather” by The New York Times and one of the top entrepreneurs in American history by Entrepreneur’s Encyclopedia of Entrepreneurs. 
 
AccuWeather, RealFeel, and MinuteCast are all registered trademarks of AccuWeather, Inc. AccuWeather RealFeel Temperature, AccuWeatherIQ, AccuWeather RealImpact, AccuWeather RI, AccuWeather MinuteCast, AccuWeather Network, Minute by Minute and Superior Accuracy are all trademarks of AccuWeather, Inc. All other trademarks, product names and logos are the property of their respective owners.
 
The AccuWeather app for Android phone and tablet users is free at the Google Play store. The AccuWeather iOS app is free at www.AppStore.com. Visit accuweather.com for additional information.

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Kathryn Ryan

PR for Firefly

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