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Harris Interactive Service Bureau (HISB) Launches Online B-to-B Research Panels with DM2-DecisionMaker


Rochester, NY — December 8, 2006 — Harris Interactive Service Bureau (HISB) and DM2-DecisionMaker® (DM2) announce the growing feasibility and availability of Expert DecisionMaker Panels™, industry-specific business-to-business (B-to-B) panels built specifically for online market research.

Companies that rely on custom market research and seek input from highly sought after respondents in the B-to-B arena, can now quickly access experts in industries such as manufacturing, information technology, construction, and small business.

HISB Senior Vice President of Client Development Jim Longo states, “We are very excited to introduce this new panel initiative with DM2 and gain momentum in the B-to-B industries it targets. Our integrated ability to deliver access to hard-to-reach, responsive professionals will meet a great demand in the custom research market. DM2’s expertise in direct marketing and database management are a great asset to their alliance with HISB and Harris Interactive. This service will play an integral role in taking our B-to-B offerings to a whole new level.”

“At DM2, we are committed to helping our customers differentiate themselves in the marketplace and make better business decisions throughout their marketing lifecycles,” says Steve Rourke, VP and General Manager of DM2-DecisionMaker. “We are confident that the expertise Harris Interactive and HISB bring to this service will drive market acceptance and enable us to jointly meet business demand.”

About Harris Interactive Service Bureau (HISB)

HISB (, a division of Harris Interactive, has been servicing the online research and data collection needs of market research firms for nearly a decade. Backed by the technological and methodological expertise of Harris Interactive, HISB provides unparalleled consultative support, mixed-mode data collection services, panel development solutions, and online syndicated and tracking transition expertise—all aimed at advancing the success of market research clients domestically and abroad.

About DM2-DecisionMaker

DM2-DecisionMaker® ( is a business-to-business marketing services partner that connects marketers with decision makers in more than 25 industries through innovative products including multi-channel list rental, qualified lead generation, expert research panels, and custom marketing programs. DM2 is a division of Reed Business Information (, one of the largest business-to-business publishers in the U.S. and a member of the Reed Elsevier Group plc.

About Harris Interactive

Harris Interactive is the 12th largest and fastest-growing market research firm in the world. The company provides research-driven insights and strategic advice to help its clients make more confident decisions which lead to measurable and enduring improvements in performance. Harris Interactive is widely known for The Harris Poll, one of the longest running, independent opinion polls and for pioneering online market research methods. The company has built what it believes to be the world’s largest panel of survey respondents, the Harris Poll Online. Harris Interactive serves clients worldwide through its United States, Europe and Asia offices, its wholly-owned subsidiary Novatris in France and through a global network of independent market research firms. The service bureau, HISB, provides its market research industry clients with mixed-mode data collection, panel development services as well as syndicated and tracking research consultation. More information about Harris Interactive may be obtained at


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