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“Questions in the Sky” wins first prize at the ‘Stratégies’ Awards


At ‘Stratégies’ magazine’s Customer Experience Awards, the “Questions in the sky” event organized by Air France was awarded First Prize in the “Omnichannel Customer Experience Strategy” category.

In order to promote both its positioning, its caring attitude and its kids’ offer, Air France came up with the idea of answering children’s questions about air travel. And with 1.7 million young travellers every year, the questions were easy to find! Why is there a little hole in the window? Do air hostesses have a hiding place in the plane? How many times does a pilot fly around the world? Why doesn’t the plane flap its wings to fly? The company came up with “Questions in the Sky”, a fun experience on a dedicated website to answer all these questions and more, that generated 234,000 clicks. A launch film, events on social networks and a life-size cockpit model at Paris-Charles de Charles de Gaulle supported the campaign, produced in collaboration with BETC.

The ‘Stratégies’ Awards

The magazine ‘Stratégies’ supports all marketing, communication and media professionals with its editorial content as well as its Awards, which have provided a benchmark of the best achievements for the past 40 years. 14 ‘Stratégies’ Awards are given out throughout the year, each one highlighting a specific business or sector.

The aim of the Stratégies Customer Experience Awards is to reward the innovation and creativity of campaigns that promote efficiency.   

The jury is made up of creative experts, directors and marketing or communication experts (agencies, media, advertising networks etc.).

Find out more about “Questions in the Sky”

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