Spikes Asia: Agency 2030

Did you know that 85% of jobs to exist in 2030 haven’t been invented yet?

In a time of constant disruption, only one thing is certain; the pace of change will be so rapid that agility and the ability to gain new knowledge will be more valuable than knowledge itself.

Rather than people chasing jobs, “work will chase people”. Companies as aggregators of skills. They will use technology to find the best resources to complete the job.

In light of this paradigm shift, MullenLowe Group will be presenting a session as Spikes Asia to uncover how Asia’s creative industry can reposition themselves from yesterday’s account structures, towards borderless, brief-centric teams, utilising technologies to overcome geographical borders and create new talent networks.

Collaborating with Lee Kwan Yew Centre for Innovative cities, MullenLowe Group will share insights, data and thinking behind their unique model to uncover how agencies can prepare for the next decade.

Leigh Reyes, MullenLowe Group Philippines CEO and CCO, and Jonny Stark, MullenLowe Group APAC Regional CSO will discuss:

• What will the agency of tomorrow look like?
• When both jobs and organisations change rapidly, how does change management work?
• How can technology be used to inform and improve this new model?