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Over $250k and Thousands of New Customers for Businesses Recovering in Andover, North Andover, and Lawrence

Nift Powers Phase 2 of Rock the Register.

Boston, MA – WEBWIRE

As it approaches the one-year anniversary of last September’s gas explosions, Rock the Register – the campaign helping the impacted business communities of Andover, North Andover and Lawrence recover from the crisis – is working with Nift to distribute $30 Nift gift cards to impacted residents. The campaign will begin with mailing more than 8,000 Nift gift cards to affected families, who will be able to use them at impacted businesses in their community.

Nift and Rock the Register are giving the businesses and residents of these communities a direct way to support one another. Rock the Register chose to partner with Nift to bring in customers who can return again and again to these local businesses. 

By incentivizing residents to shop local, Nift and Rock the Register are giving these communities a chance to help one another recover and thrive. Nift is driving residents back to area businesses, and giving them an opportunity to shop somewhere they may not have realized had once again opened its doors, or somewhere that they had never been before.

“We’re proud to be a part of this campaign focused on helping local businesses rebuild and rise up from the events of last September,” says Nift’s CEO Elery Pfeffer. “We’re excited to use the Nift platform to help families and businesses who need it, and be able to give residents gifts to businesses who value them.” As a part of the partnership, Nift is working with hundreds of businesses in the three communities to help them get more business.


About Nift:

Nift is a community of businesses using Nifts--neighborhood gifts--to promote one another and power local economies. Developed in collaboration with local merchants, Nift uses machine learning to match neighborhood businesses with the right local customers, getting them to walk through the door. Founded in 2014 in Boston, Nift has raised $16.5M in funding from Spark Capital, Foundry and others. To learn more, visit



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