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#LikeABosch: The IoT star is back to turn up the heat!

Bosch kicks off the heating season with a new rap video

“-Heat smart #LikeABosch” marks the Bosch IoT star’s return to the screen
-IFA 2019: kicking off the season with the smart and connected EasyControl heating system
-Further Bosch highlights at IFA 2019: new solutions for the connected home and a mindful lifestyle

Stuttgart/Berlin, Germany  – WEBWIRE

Heat smart #LikeABosch. This is the rallying cry with which Shawn, the mustachioed IoT star of Bosch’s successful worldwide image campaign, is making his comeback. Fittingly for the start of the heating season in many parts of the world, the supplier of technology and services is launching Shawn’s latest video triumph at the IFA consumer electronics show in Berlin. It shows the rapping IoT star returning from a trip to his home, nicely preheated thanks to Bosch connected solutions. In his famous hip-hop music video style, Shawn uses the EasyControl smart heating controller to set the temperature in individual rooms effortlessly via an app on his smartphone – all before he sets foot in the house.

Bosch at IFA 2019: smart connectivity for a mindful lifestyle

What makes the connected technology special is that it uses presence detection to automatically preheat the home as soon as the occupant gets close. The EasyControl smart controller, combined with an app, also offers convenient control of individual rooms and makes it easy to adjust the heating from anywhere in the world.

In addition to EasyControl, Bosch will be presenting numerous other connected solutions for the home at this year’s IFA. They include the next-generation Twinguard smoke alarm, which can now be controlled via the Bosch Smart Home app. If the alarm goes off, a message is immediately sent to the smartphone. In addition, Bosch will be presenting innovations for avoiding food waste and for a mindful lifestyle. These range from kitchen helpers equipped with artificial intelligence to smart, easy-to-operate washing machines and tumble dryers and the first pollen filter for Bosch extractor hoods.

Viral IoT success follows real success in the market

As a leading IoT company, Bosch wants the continuation of #LikeABosch to tie in to the success of the campaign so far: the initial video, which was released in January 2019, has already been viewed over 40 million times online, putting it in the top ten most effective advertising spots on the web (virals) in 2019.

Bosch is constantly expanding its position as a leading IoT company: it sold 38 million web-enabled products in 2017. Today, 20 percent of its roughly 27,000 software developers focus exclusively on the IoT. Bosch expects the global IoT market to grow by 35 percent a year to reach an annual volume of 250 billion U.S. dollars by 2020. Those prospects have prompted the company to pursue ambitious goals, and it is now aiming to have internet connectivity in all its electronic devices by that time. Moreover, data-based services will be offered for each device, with artificial intelligence set to play a key role here.

You can find additional information on the #LikeABosch campaign at


Bosch at IFA 2019

  • PRESS CONFERENCE: Wednesday, September 4, 2019, 12 noon at the Bosch booth in hall 3.1 (101)
  • BOOTH: Friday to Wednesday, September 6–11, 2019 in hall 3.1, booth 101
  • FOLLOW the Bosch IFA 2019 highlights on Twitter: #IFA2019

IFA opening times: September 6–11, 2019, 10:00 a.m. – 6:00 p.m.

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