A Little Bit Fancy

Choco Leibniz takes the pinkies-out approach with a posh new campaign by MullenLowe Group UK.

The brand is making light of its perceived “poshness”. Set in a school, the spot shows teachers nibbling away at chocolate biscuits. Suddenly, their pinky fingers begin to grow, stretching out further until they vaguely resemble the sci-fi digits of Steven Speilberg’s ET.

The work was created by Sean Bone, Nico Gomez Cal, Loren Cook and Bronwyn Sweeney, and directed by Declan Lowney through Another Film Company.

Credits:
Client: Bahlsen
UK Head of Marketing: Claire Sutton
Senior Brand Manager: Camilla Hopwood
Brand Manager: Lucy Richardson

Agency: MullenLowe Group UK
Executive Creative Director: Mark Elwood
Creatives: Sean Bone, Nico Gomez Cal, Loren Cook, Bronwyn Sweeney
Business Director: Phil Rumbol
Account Director: Lisa St Allen Hill
Strategist: Luke Stockil
Producer: Alex Pemberton
Head of Design: Dave Allen

Production Company: Another Film Company
Director: Declan Lowney
Director of Photography: Simon Richards
Executive Producer: Simon Monhemius
Producers: Sam Linzell and Harriet Staples

Editing House: Work Editorial
Editor: Charlie Moreton

Post Production Company: The Mill
Producer: Kirsty Ratcliffe
Shoot supervisor: Barnes
2D Lead Artist: Dan Adams
Colourist: Luddy
Audio: Factory
Sound Engineer: Dan Beckwith

This article was originally published on Campaign Live