Firefly Honored as Best Display Advertising Platform in 2019 Martech Breakthrough Awards

Firefly, the company leveraging taxi and rideshare vehicles to build a smart city media network, today was selected as the winner of the Best Display Advertising Platform award in the 2019 Martech Breakthrough Awards program. The honor stands as a testament to the value of Firefly’s unique technology and media platform. 

This year, the Martech Breakthrough Awards received more than 2,500 nominations from top companies and emerging startups across the marketing, sales and ad industries. Among those nominated, Firefly’s representation of a modern convergence of effective marketing and social good was recognized as an industry best in the overall category of ad-tech. The startup transforms cars into geo-targeted, programmable OOH advertising stations, equipping proprietary media displays with specialized sensors that guarantee commercial messages hit target audiences directly. Firefly’s unprecedented geotargeting capabilities determine campaign direction and ad frequency based on real-time variables including driver routes, area demographics, and traffic patterns. 

The company’s win highlights its work in transforming the contemporary state of advertising into a modern, community-rooted tool that benefits evolving cities, while concurrently acting as an asset that benefits both the city and its citizens. 

“We’re humbled and honored to be recognized as the Best Display Advertising Platform by the Martech Breakthrough Awards program,” says Firefly CEO and co-founder Kaan Gunay. “At Firefly, our work extends far beyond the realm of advertising; we are dedicated to contributing to the foundation of every modern city: its people.” 

This recognition comes on the heels of Firefly’s Series A funding round, bringing its total capital to $51.M from names like GV (formerly Google Ventures) and NFX. Its network now operates in San Francisco, Los Angeles and New York, with the company’s recent acquisition of STRONG Digital Media extending its innovative software to New York’s existing taxi-tops. Details about The Martech Breakthrough Awards and the list of 2019 winners are available at https://martechbreakthrough.com/.     

About Firefly

Firefly connects cities with its dynamic smart media platform. The company works with taxi companies and rideshare drivers to install its proprietary advertising displays atop their vehicles, providing an additional revenue stream to maximize their drive time. Firefly’s technology delivers the right message at the right time, cutting through the noise of a booming space and leading to highly effective campaign-engagement. These proprietary screens are customized and enabled to geo-local advertising based on driver routes and location. Founded by Kaan Gunay (CEO) and Onur Kardesler (CTO), Firefly is headquartered in San Francisco, with offices in New York City, Los Angeles, and Istanbul. To learn more: Fireflyon.com. 

About Martech Breakthrough Awards

Part of the Tech Breakthrough Awards organization, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit martechbreakthrough.com.

Contact Information

Kathryn Ryan

PR for Firefly

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PR@fireflyon.com