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Cannes Lions extends Digital Doggy Bag to entire creative industry

Cannes Lions and Accenture Interactive’s #DigitalDoggyBag is now available to non-delegates. It provides an innovative and immersive recap of the top Cannes Lions talks, trend takeaways and winner insights.


WEBWIRE

For the first time in the festival’s history, Cannes Lions and Accenture Interactive announce the release of exclusive festival content with the 2019 Digital Doggy Bag to the entire creative industry.

Given the popularity of the Digital Doggy Bag’s ’Week in Review’, which has already accumulated 22,000 views, Cannes Lions and Accenture Interactive are now sharing the key insights and takeaways from the 66th annual Cannes Lions International Festival of Creativity for everybody to enjoy.

After the Festival, Cannes Lions and Accenture Interactive released the official festival ‘Week in Review’ instalment of its Digital Doggy Bag to all delegates and Digital Pass holders, followed by six editable and customisable topic decks. Now, they are making the six topic decks of talks, trends, takeaways and winners available to the entire industry.

This comprehensive pack of curated original content contains invaluable insights and trends from the most meaningful Cannes Lions experiences. It is designed to arm and empower those who read it with a celebration of the very best thinking in global creativity.

The public can access the following six Digital Doggy Bag topic decks and weigh in with their reactions on Twitter at #digitaldoggybag:

  1. Brand Impact
  2. Transformational Storytelling
  3. Trust & Ethics
  4. Future-proofing the Business
  5. Consumer Experience
  6. Diversity, Inclusion and Accessibility

Philip Thomas, Chairman, Cannes Lions commented: “Cannes Lions has become such a lightning-rod moment for the industry, when hundreds of speeches are given, thousands of pieces of work are judged, and numerous announcements made, that synthesizing it all is not only important, but essential. The Digital Doggy Bag allows attendees to share the best of the five-day content program with their teams across the globe after the event and makes sense of what can be an overwhelming experience. We’re excited to now make these learnings available to all. There’s no doubt it will add immensely to everyone’s understanding of where our industry is, right here, right now.”


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