Lintas Flaunts BKC Office

The junction between Bandra and Bandra Kurla Complex (BKC) in Mumbai is a highly visible area for advertisers. In recent times, we’ve seen that cluster being dominated by ads for OTT platforms such as Hotstar and Netflix. Now, the space is being taken up by Lintas’ hoardings. The hoardings announce the office’s move from Express Towers in Nariman Point to a new office in BKC, but these aren’t just ordinary ads. Each hoarding borrows its copy from the work that Lintas has done in the past.

The junction between Bandra and Bandra Kurla Complex (BKC) in Mumbai is a highly visible area for advertisers. In recent times, we’ve seen that cluster being dominated by ads for OTT platforms such as Hotstar and Netflix. Now, the space is being taken up by Lintas’ hoardings. The hoardings announce the office’s move from Express Towers in Nariman Point to a new office in BKC, but these aren’t just ordinary ads. Each hoarding borrows its copy from the work that Lintas has done in the past.