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Toluna launches new Australian panel community


Toluna, the leading online market research panel and technology provider in Europe, has announced that it is expanding into the Asia Pacific market by launching a new, research-only, Australian panel community.

Toluna currently oversees sixteen European panels, as well as numerous custom panel building projects; but the company is set to launch yet another sector - this time, an Australian panel. Built as a direct answer to the growing demands from Toluna’s client base for single-source sample supplies for global projects, the Australian panel community currently contains about 30,000 active members.

Toluna’s Australian panel has been compiled with the same industry-leading panel science quality as Toluna’s European panels. Additionally, in keeping with Toluna’s present focus on deep-profiling, the panellists are encouraged to continually update their profiles across 12 key topics.

Frederic-Charles Petit, Toluna’s CEO, stated that the company’s six-year experience with panel-building gave them the ability to build new panels in other areas at a much faster rate. He said:

“This expansion into Asia Pacific signals our commitment to helping our clients maintain a consistent supply of quality sample and survey fulfilment services for their international projects. The speed with which we are able to build such panels, while leading the field in terms of panel quality, underlines the wealth of expertise we have developed in panel building over the past six years.”

Toluna is also responsible for building highly profiled online market research specialist panels across sixteen market verticals, ranging from food and drink to sports, travel and media, among others. The establishment of this Australian panel means that Toluna’s clients can now extend their projects into the Asia Pacific region, while maintaining a steady supply of samples and services from Europe’s leading online market research panel - good news, to say the least.

About Toluna Plc:
Toluna is Europe’s leading independent online panel and technology provider to the global marketing research industry. Toluna provides sample and custom panel building expertise to over 200 of the world’s leading market research agencies from offices across Europe and North America.

Toluna has built and manages a panel community of over 1.2 million active members across 16 European countries. This has been extensively profiled into 16 specialist panels, reaching niche segments to provide premium quality survey research data. In addition, AutomateSurvey, a highly robust and scalable hosted technology platform, enables research professionals to build, manage and run their own panels and surveys with ease.


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