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Emodo Launches FIVE – The 5G Podcast for Marketers

Produced by the Emodo Institute, the series taps telecoms and marketing industry experts to share knowledge and debunk myths in anticipation of a 5G future


Emodo, Ericsson’s data activation and monetization platform, today launched FIVE, a podcast series dedicated to exploring the potential impact of 5G technology on marketing and advertising. Produced by the Emodo Institute and hosted by Jake Moskowitz, Head of the Emodo Institute, FIVE is an educational initiative that features discussions between key thought leaders spanning the telecom and advertising ecosystems. The first two episodes are now available to stream via major podcast hosting platforms.

The advent of 5G technologies comes with various misconceptions that muddy business and consumer expectations alike. What is guaranteed, however, is that the influence of 5G will be multidimensional. An explosion in peripheral devices will generate far more actionable and meaningful consumer data. Data speeds will accelerate, upending current advertising infrastructure and expectations. Reduced latency will reignite Augmented Reality (AR) and Virtual Reality (VR). Connectivity and ‘smart’ devices and services will extend across industries, from the home to restaurant and retail environments and beyond. These evolving experiences and opportunities will spur all-new challenges around security and privacy.

In a data-driven world, marketers need to grasp the scope of 5G’s impact, or risk being left behind.

FIVE aims to close the knowledge gap with an accessible series that introduces the key concepts and explores the prospects of 5G, while also raising its legitimate challenges and debunking common myths along the way. In each 25-minute episode, Moskowitz uses his expertise in the mobile data and measurement space to address the questions around 5G and inform its applications in marketing. In pursuit of insight into every marketing facet of 5G, Moskowitz engages top executives, journalists, and analysts, capturing diverse perspectives across various industries. The roster of guests that appear in the first episodes includes:

  • Allison Schiff, Senior Editor at AdExchanger
  • Barb Kielhofer, Associate Director of Data Architecture at Spark Foundry
  • Lauren Stearley, Associate Director of Programmatic at Starcom Worldwide
  • Michael Stich, Chief Business Officer at VMLY&R
  • Peter Linder, VP of 5G Marketing at Ericsson
  • Yoram Wurmser, Principal / Mobile Analyst at eMarketer

“I’m on a 5G journey of discovery, and it’s riveting to engage with industry experts who are invested in the space, whether it relates to technological development or the general market,” says Moskowitz. “I’m hoping that guests and listeners will walk away with a clearer and more comprehensive understanding of 5G so that they can make better marketing decisions now and set themselves up for success later.”  

The FIVE podcast series is presented by the Emodo Institute, a structured, ongoing education program leveraging Emodo’s first-party research and unique access to carrier data and analysis. Beyond the podcast, the Institute has offered courses on mobile programmatic advertising basics, mobile data sourcing, curation, data verification, and privacy and security -- in March alone, Moskowitz and his team delivered seven courses in the U.S. and nine in the UK, including 1 Podium Series on 5G at MMA Impact. With the launch of FIVE, the Institute broadens the scope of its educational offering, from subject matter to audience reached.

To participate in these conversations or nominate someone as a potential guest, contact 5pod@emodoinc. To listen, visit Apple Podcasts, Google Podcasts and Stitcher.

About Emodo
Emodo is Ericsson’s data activation and monetization platform. At the core of Emodo is its Carrier Intelligence technology, a proprietary platform that combines deep machine learning with exclusive data from mobile carriers. Emodo’s Carrier Intelligence produces the most persistent, accurate data available to power mobile insights and mobile advertising solutions. As a wholly-owned subsidiary of Ericsson, a world leader in communications technology and services, Emodo delivers accurate media solutions to advertisers, powerful insights to business leaders and effective monetization programs for mobile carriers.



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