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Greenberg Strategy Introduces Greenberg Inside™, New Tools Designed to Improve Corporate Cultural Health

Bay Area-based Research and Strategy Consultancy
Turns Research Lens Inside Organization

Emeryville, California, USA – WEBWIRE

Greenberg Strategy (Greenberg), a research and strategy consultancy, today announced the addition of Greenberg Inside™ to its suite of offerings. Rooted in research methodology, Greenberg Inside is designed to help organizations identify and understand habitual patterns and develop solutions to create more frictionless, empathetic and higher performing workplaces that drive overall business growth.
Commenting on the announcement, Andrew Greenberg, CEO, Greenberg Strategy, said: “Our clients have seen a surge in employee empowerment. Employees are coming together more than ever to voice their opinions about their workplace. Client partners were coming to us with these challenges and while we’ve been doing this work for years, we’ve now taken those learnings and developed tools to specifically address how to understand what’s happening in today’s environment. In short, we’re enabling clients to shine the insights beam on themselves.”
Greenberg Inside takes the consultancy’s expertise in research and customer insights gathering and turns the lens inside a company to discover how teams are inadvertently undermining their own success. Using a unique combination of quantitative and qualitative solutions Greenberg Inside concentrates on the key areas of acquisition and retention, diversity and inclusion, and engagement and experience through two main areas of focus: Employee Strategy and Leadership Strategy.

“An important takeaway is that access to information and different perspectives makes us all more empowered. Just as we need to keep pace with our customers’ changing needs, we need to keep pace with and anticipate our employees’ changing needs — or what we call, our WholeHuman® approach,” added Greenberg.
A video of Andrew Greenberg discussing Greenberg Inside can be viewed here.
About Greenberg
Greenberg Strategy (Greenberg) is a research and strategy consultancy focused on helping businesses understand the WholeHuman® Experience inside and outside the organization.  Our approach integrates patterns thinking, insight and design in order to maximize companies’ value. We specialize in both qualitative and quantitative research around customers, brands, communications, products and organizations. Headquartered in Emeryville, CA, Greenberg was awarded Women in Research’s (WIRe) inaugural Best Places to Work Award in 2018. Learn more at

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 Inclusion and Diversity
 Employee Engagement
 Employee Retention
 Greenberg Strategy
 Greenberg Inside

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