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Sadia Celebrates Happy Weekend Meals

With the motto ’FDS has Sadia de Sadia’, brand launches campaign with products that make the routine more cheerful


Meet friends, gather family, watch a movie or series, play video games or enjoy the day with outdoor activities, various happy occasions that also ask for quality, tasty and practical meals. This is the proposal of Sadia to take advantage of the most expected period of the week with the products of the brand that bring practicality and superior quality.

The new brand campaign will explore the differentials of Sadia products: such as the nuggets made with only chicken breast, the pizza with real mozzarella; and the sausage with the already recognized flavor of the brand. The goal is to show how these products can be part of people’s weekend, when the most important is to enjoy and relax, that is, to consume practical and tasty meals to make the moments more joyful.

Signed “FDS has Sadia de Sadia”, the communication has been created by the Africa agency, in a light and lively tone, shows that there is nothing better than to make the most of the weekend with food that gives pleasure.

“We want to take ownership of this consumer occasion, which is people’s weekend, showing that everything can be more fun with our products that deliver convenience, practicality and superior quality,” says Cecilia Alexandre, Sadia’s executive marketing manager. “The brand embarks on this joyous atmosphere to the sound of a song that shows that ’FDS has Sadia de Sadia’, that is, the idea is for people to listen to our track and already understand that weekend is synonymous with nuggets, pizza and sausage Sadia ”, explains the executive.

“It’s like a mini-vacation, everything has to be good, and the campaign shows how those moments can have an even better taste,” he says. Otavio Schiavon, Executive Creative Director of the Africa Agency.

The campaign premieres with film in the interval of the TV Globo TV series 19h. In addition to the communication on open TV, actions are planned in pay TV, digital environment and external media (Out of Home).

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