The Fantasty Lives On As EA Ships The Ultima Online™ 9 Th Anniversary Collection

Definitive Collection Includes Seven Previous Expansions Plus Exclusive Housing Sets and Personal Attendants

REDWOOD CITY, Calif. – November 13, 2006 – Electronic Arts (NASDAQ: ERTS) announced today that the Ultima Online™: 9 th Anniversary Collection is now available in stores. Credited as the game that launched the massively multiplayer online* RPG genre, Ultima Online™ has become a phenomenon played by thousands of people worldwide. The new collection features exclusive Crystal and Shadow housing sets, in addition to the content of seven previous expansion packs. Rated “T” for Teen by the ESRB, the Ultima Online: 9 th Anniversary Collection is available for the suggested retail price of $19.99.
“Over the course of the past nine years, Ultima Online has cemented its position as one of the great MMOs and the ongoing commitment of its fans is a testament to the staying power of this incredible game,” said Aaron Cohen, Producer of Ultima Online. “Exclusive content makes this anniversary collection a musthave for Ultima fans. For new players, it’s the perfect opportunity to get started and experience the unique locales, fierce monsters and battlefield glory offered by the Ultima universe.”
Released in September 1997, Ultima Online features an epic storyline incorporating elements of magic and fantasy in a world teeming with adventure and excitement. As players embark upon a hero’s quest, they will find hundreds of monsters to battle, human players to fight, treasures to hunt, artifacts to discover, real estate to claim, houses to build, dragons to tame, powerful weapons to craft, fame to earn, fortunes to win, and much, much more.
In addition to the new housing sets, the Ultima Online: 9 th Anniversary Collection includes four servants for you to command: a Tarot Card Reader to predict your future, a Herald to announce your presence, a Dealer to roll dice, and a Guide to make sure you never get lost.
Anyone that purchases the Ultima Online: 9 th Anniversary Collection during the first 30 days of release will be able to choose nine bonus gifts from a selection of rare items from the history of Ultima Online. New accounts get 30 days of free gameplay with purchase*.
For more information please visit www.uo.com/uo9.
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About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world’s leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles that sold more than one million copies. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com.
Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, POGO, Ultima and Ultima Online are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All Rights Reserved.
*INTERNET CONNECTION REQUIRED. TERMS OF SERVICE, RATE INFORMATION AND SERVICE UPDATES CAN BE FOUND AT WWW.UO.COM. YOU MUST BE 13+ TO REGISTER ONLINE. EA RESERVES THE RIGHT TO TERMINATE THE ULTIMA ONLINE SERVICE AFTER 90 DAYS NOTICE POSTED AT WWW.UO.COM.

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Tammy Schachter

Corporate Communications

Electronic Arts Inc.

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