Nissan pioneers digital EV education series

In the past five years, global battery-only electric vehicle (EV) sales have increased 23-fold, with 37% of South East Asian consumers now considering EVs for their next vehicle purchase. To actively support this growing demand for information on EVs, Nissan today launched its first education video series to bust myths and bring more awareness around electric vehicles.

“Across the region, we consistently hear that people love the idea of EVs but many may not fully understand how EVs fit into their lifestyles or the usage basics,” said Yutaka Sanada, regional senior vice president for Nissan A&O. As the world’s first automotive manufacturer to produce a mass-market 100% electric vehicle, with more than 70 years expertise in this form of automotive technology, we wanted to help promote awareness around this topic. To provide some insight, Nissan is packaging and sharing our practical knowledge on electric mobility with customers, through the voices of real people as they experience the technology first-hand.”

The four-part video series covers charging, range, driving and ownership – thereby tackling the most common questions surrounding EVs and myths around them. Leading the discussion, Tim Jarvis, Australian explorer and environmental scientist, and Naya Ehrlich-Adam, founder of sustainable food business Broccoli Revolution in Bangkok, team up to discuss questions about EVs based on their personal experiences and preferences.