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Citrix and Other Software as a Service Leaders Debate Best Practices for Driving Growth at SIIA On Demand Conference


Citrix’ Brett Caine Addresses Importance of a ‘Simpler is Better’ Model for Enabling Customer Success

SAN JOSE, Calif. — 11/9/2006 — Many of the world’s most prominent business and software executives, venture capitalists and thought leaders will convene in San Jose, Calif. today at the Software & Information Industry Association’s premier event, SIIA On Demand, to debate the momentum, the models and the success factors for enabling and delivering Software-as-a-Service (SaaS), one of the most disruptive forces in the software industry.

In a session titled “How to Make Money,” Brett Caine, general manager of Citrix Online, a division of Citrix Systems, Inc., along with Philippe Vincent, partner at Accenture; John Moss, deputy general counsel at and Prashant Shah, principal, Hummer Winblad Venture Partners, will debate industry best- practices for developing customer-centric business models and marketing programs for driving high growth. The session takes place today at 4 p.m. PT in the Dolce Hayes Mansion in San Jose.

“Businesses of all sizes are fully embracing the services model,” states Caine. “Companies such as Citrix, and many others are increasingly seeing the value customers place on a SaaS model that offers predictable costs combined with a secure, scalable platform that is available whenever and wherever they want it.”

Caine’s vision to make it simpler for individuals and businesses to use SaaS to innovate and collaborate on the Web is driving momentum for Citrix Online. Under his leadership and dedicated focus on meeting customer needs, revenues for the company’s on-demand access and collaboration services have grown more than 49 percent year-over-year as reported by Citrix Systems, Inc. (Nasdaq: CTXS) in the third quarter of 2006. Citrix® GoToMyPC®, remote desktop access, Citrix® GoToMeeting™ Web conferencing, Citrix® GoToWebinar™ online events and Citrix® GoToAssist™ remote technical support solutions are leaders in their categories and consistently win awards for excellence.

For more information about Citrix Online’s fast, easy and secure on-demand solutions, please visit

About SIIA On Demand
The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to more than 800 leading software and information companies. For further information, visit

About Citrix
Citrix Systems, Inc. (Nasdaq:CTXS) is the global leader and the most trusted name in application delivery infrastructure. More than 180,000 organizations worldwide rely on Citrix to deliver any application to users anywhere with the best performance, highest security and lowest cost. Citrix customers include 100 percent of the Fortune 100 companies and 98 percent of the Fortune Global 500, as well as hundreds of thousands of small businesses and prosumers. Citrix has approximately 6,200 channel and alliance partners in more than 100 countries. Annual revenue in 2005 was $909M.


Citrix®, GoToMyPC®, GoToMeeting™, GoToAssist™ and GoToWebinar™ are trademarks of Citrix Systems, Inc. and/or one or more of its subsidiaries, and may be registered in the U.S. Patent and Trademark Office and in other countries. All other trademarks and registered trademarks are property of their respective owners.


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