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CES 2019: Bosch extends its position as a leading IoT company

Connected solutions for the mobility and homes of the future

Las Vegas, NV – WEBWIRE
  • IoT and AI: “Only with the help of artificial intelligence will we be able to unleash the full potential of the IoT.”
  • IoT on the road: Bosch presents connected mobility of the future
  • IoT in the home: connected appliances make home owners’ lives noticeably easier
  • IoT #LikeABosch: Bosch launches global IoT image campaign

More and more, the internet of things (IoT) is changing our world. At CES 2019 in Las Vegas, Bosch is showing what it is already capable. From a concept for a shuttle vehicle that makes a new kind of mobility tangible, to fridges with connectivity that give advice on food storage, to smart lawn mowers that learn by doing – the spectrum of solutions Bosch is presenting at the world’s largest consumer electronics show is huge. “Bosch recognized the huge opportunities of the IoT early on. We have been actively shaping the connected world for nearly ten years now,” says the Bosch board of management member Dr. Markus Heyn. “Today, we are a leading IoT company. Step by step, we have extended our software and IT expertise.” Using its own IoT cloud, the company has already carried out more than 270 projects in field such as mobility, smart homes, smart cities, and agriculture. The number of sensors and devices connected over the Bosch IoT Suite has risen nearly 40 percent since last year, and now stands at 8.5 million.

One of the keys to further growth and new business opportunities on the internet of things is artificial intelligence (AI). This is also a field in which Bosch is playing a decisive part in driving developments. “We will best be able to unlock the potential of the IoT if we combine it with AI, and take our IoT and AI activities forward in parallel,” Heyn says. In his view, the relationship between the two fields is complementary: “The IoT needs intelligence. The use of connected things to gather data can be a decisive boost for the development of AI. It is only through AI that connected things become intelligent and learn to draw their own conclusions. Above all, we aim to achieve concrete improvements in people’s real, everyday lives – things such as more time, more security, more efficiency, and more convenience.” Here, Heyn cites the example of video-based fire detection: by using intelligent image analysis, security cameras are able to identify fires within a few seconds, even before the system’s sensors detect heat and smoke. In this way, fires can be detected considerably earlier than with conventional fire or smoke alarm systems. This saves valuable minutes in which lives can be saved.

One of the final obstacles for putting shuttle-based mobility into practice is the automation of vehicles in complex urban environments. Here, Bosch believes partnerships are the answer: In the second half of this year, San José in California’s Silicon Valley is set to become the pilot city for testing a fully automated, driverless ridesharing service provided by Bosch and Daimler. The three parties have already signed a letter of intent to this effect. With their development alliance, Bosch and Daimler want to improve urban traffic flows, enhance road safety, and provide an important building block for the traffic of the future. Their aim is to develop a driving system for fully automated driverless driving (SAE level 4/5) that is ready for production by the beginning of the next decade.

IoT in the home: connected appliances make home owners’ lives noticeably easier

It’s not just on the roads that connected products and services that make user’s lives easier are in demand. “We’re working on the idea of a connected home, and on appliances that think autonomously and understand what users want,” Heyn says. At CES, for example, the company is presenting a new function for web-enabled fridges that can recognize types of food and provide recommendations on storage. The interior camera automatically recognizes some 60 kinds of fruits and vegetables and suggests the ideal place to store them by means of an app. As a result, food is stored in the best possible way, stays fresh for longer, and doesn’t have to be thrown away so often.

Another new development is the PAI projector, which can project a virtual user interface onto a kitchen counter top. An integrated 3D sensor captures any hand movements, allowing touch-screen operation of the interface. In this way, users can conveniently call up recipes online and make phone calls over the internet while they are cooking and baking. Designed especially for the kitchen environment, PAI does not have to be used with as much care as a smartphone or tablet. Even with sticky fingers, the projector can still be controlled perfectly. PAI is set to debut in China in February 2019, to be followed by market launch in the United States.

Bosch is also presenting the Indego S+, its new robot lawn mower with internet connectivity, at CES. It is one of the first robot lawn mowers in the market to offer voice control by Amazon Alexa. It is also the only robot lawn mower that can use weather forecasts on the web to automatically decide when best to mow the lawn again. Bosch is using artificial intelligence to improve the way its robot lawn mower recognizes obstacles on the lawn by evaluating data such as motor flow, acceleration, motor speed, and direction. “We are using AI to make lawn care even easier and more convenient. Our vision is an Indego that adapts to its garden in order to mow the lawn perfectly every time,” Heyn says.

IoT #LikeABosch: Bosch launches digital IoT campaign

Bosch is also using CES 2019 to premiere its new IoT image campaign. The main plank of the campaign is a hip-hop video clip featuring a protagonist who is a savvy IoT user. Bosch is entering new territory with its “Like a Bosch” campaign; the decidedly different approach and tone marks a new departure for the company, which was founded in 1886.

This PR move capitalizes on a rash of “like a boss” videos and memes that have gone viral on the internet, attracting tens of millions of clicks. These videos feature everyday people who stage bizarre stunts or find their way out of predicaments with technical finesse. The IoT image campaign changes a few letters in order to put a fresh spin on this internet phenomenon. The protagonist in the Bosch video is a young man who is always on top of things, thanks to connected solutions from Bosch. Smartphone in hand, he operates his car, lawn mower, or coffee machine in a cool, smart, and confident way – he’s in charge of things “like a Bosch.”

Bosch at CES 2019


  • PRESS CONFERENCE: In Ballrooms B, C, and D, Mandalay Bay Hotel, Las Vegas South Convention Center, Level 2, from 9:00 to 9:45 local time on Monday, January 7, 2019.
  • BOOTH: Tuesday to Friday, January 8–11, 2019, in the Central Hall, booth #14020
  • FOLLOW the Bosch CES 2019 highlights on Twitter: #BoschCES
    Wednesday, January 9, 2019, 9:00 to 10:00 (local time)
    “Connected home innovations” with Anne Rucker, Global Head of Digital Strategy, Venetian, Level 4 Marcello 4405

    Wednesday, January 9, 2019, 14:15 to 15:15 (local time)
    “Technology, Jobs, and the Future of Work” with Charlie Ackerman, senior vice president of human resources North America, Las Vegas Convention Center, North Hall N258

    Wednesday, January 9, 2019, 9:00 to 10:00 (local time)
    “IoT to the max, thanks to 5G” with Davie Sweis, Vice President of Global Digital Business at Bosch in North America, Las Vegas Convention Center, North Hall N256

    Mobility Solutions is the largest Bosch Group business sector. In 2017, its sales came to 47.4 billion euros, or 61 percent of total group sales. This makes the Bosch Group one of the leading automotive suppliers. The Mobility Solutions business sector pursues a vision of mobility that is accident-free. emissions-free, and stress-free, and combines the group’s expertise in the domains of automation, electrification, and connectivity. For its customers, the outcome is integrated mobility solutions. The business sector’s main areas of activity are injection technology and powertrain peripherals for internal-combustion engines, diverse solutions for powertrain electrification, vehicle safety systems, driver-assistance and automated functions, technology for user-friendly infotainment as well as vehicle-to-vehicle and vehicle-to-infrastructure communication, repair-shop concepts, and technology and services for the automotive aftermarket. Bosch is synonymous with important automotive innovations, such as electronic engine management, the ESP anti-skid system, and common-rail diesel technology.

    About Energy and Building Technology
    The Energy and Building Technology business sector accounted for 4.6 billion euros, or roughly 9 percent, of total Bosch Group sales in 2014. It offers a wide range of products, solutions, and services for heating, hot water, ventilation, air conditioning, security, and building management, power generation, and energy storage. Bosch Energy and Building Technology encompasses the Thermotechnology and Security Systems divisions. The former is a supplier of resource-conserving heating products and hot-water solutions. The latter provides solutions for video surveillance, access control, voice evacuation systems, intrusion control and fire alarm systems, professional audio and conference systems, and services for remote surveillance and business process management. The business sector also includes Bosch Energy and Building Solutions GmbH, which specializes in services designed to improve the energy efficiency of commercial buildings, and Bosch Energy Storage Solutions, a provider of modular energy storage solutions.

    The Bosch Group is a leading global supplier of technology and services. It employs roughly 402,000 associates worldwide (as of December 31, 2017). The company generated sales of 78.1 billion euros in 2017. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology.

    As a leading IoT company, Bosch offers innovative solutions for smart homes, smart cities, connected mobility, and connected manufacturing. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiary and regional companies in 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. The basis for the company’s future growth is its innovative strength. At 125 locations across the globe, Bosch employs some 64,500 associates in research and development.

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