Groupm Ireland’s 2019 Ad Forecast: €736m Investment Forecast, 0.7% Growth

GroupM, WPP’s media investment group, updated its 2018 and 2019 advertising investment forecasts. GroupM slightly downgraded 2018 growth expectations from -0.4% to -0.8%. 2019 growth is back into positive territory however with a forecast of 0.7%. Growth categories include Retail, Finance and FMCG whilst Motors continues to fall and Household Services (Telcos) is forecast to be down slightly.

Across the various media types, TV, Digital, OOH and Cinema will see growth, but it must be noted that the Cinema growth is off a poor year in 2018 mostly as a result of the very warm weather across the Summer of 2018. Radio, Newspapers and Magazines are all set to decline for the second year in succession as they are impacted by Digital and they struggle to migrate their audience to a fully Digital platform.

About GroupM

GroupM is the world’s leading media investment company responsible for more than $113B in annual media investment through agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX as well as the outcomes-driven programmatic audience company, Xaxis. GroupM creates competitive advantage for advertisers via its worldwide organisation of media experts who deliver powerful insights on consumers and media platforms, trading expertise, market-leading brand-safe media, technology solutions, addressable TV, content, sports and more. 

In Ireland, GroupM is the holding company for Mindshare, MediaCom and Wavemaker with billings in excess of €170m, a staff of 168 and a blue chip client list that is the envy of the industry.