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Programmatic Out-of-Home Pioneer Vistar Media Appoints Chris Waterman as Global Director of Publisher Partnerships


NEW YORK - November 19, 2018 - Vistar Media, a programmatic technology company for digital out-of-home (DOOH), announced today the appointment of former Rubicon executive Chris Waterman as the Director of Publisher Partnerships.

Vistar is an early pioneer of programmatic buying for digital out-of-home media, bringing the power of data science and automation to publishers and media owners around the globe. Through Vistar’s platform, publishers can connect with buyers directly for both exchange and PMP transactions. Waterman brings more than a decade of digital media strategy, programmatic technology and business expertise to Vistar, where he will oversee publisher partnerships globally, with a focus on fast growing markets including the U.S., Canada and Europe. 

“I’m thrilled to join a world class organization like Vistar, which has brought true innovation to the out-of-home industry and helped deliver on the promise of programmatic technology for hundreds of notable brands and publisher partners,” said Waterman.  

Before joining Vistar, Waterman was Senior Director of Sales at Rubicon Project, where he led global efforts for digital out-of-home, specifically in North America, and expansion into EMEA and LATAM. Prior to Rubicon, Chris was a Trading Platforms executive at Fairfax Media, focusing on revenue strategy and the DRX advertising platform.  

[p"Chris’ experience will play a critical role in helping us deepen our relationships with the world’s leading out-of-home networks and develop innovative solutions to support their business needs, while fueling the exciting growth of our business as we expand into territories like U.K. and Europe,” said Michael Provenzano, CEO and co-founder of Vistar Media.[/p]


Vistar Media was recently recognized by Inc. as one of the Best Workplaces in 2018 and ranked among Entrepreneur Magazine’s Top Company Cultures. Waterman’s appointment is a key addition to the global revenue team, which has added other key talent in the last twelve months including Matthew Schuster, from GroundTruth (formerly xAd), as Chief Revenue Officer, and Scott Mitchell, Head of Sales in Canada.

For more information about Vistar or the company’s new out-of-home solutions, please visit To inquire about sales or employment opportunities, please contact .

About Vistar Media

Vistar Media is a geospatial technology company bridging the space between advertising ecosystems and consumer movement patterns. Founded in 2012, Vistar created the first and only universal marketplace for out-of-home media, building a programmatic platform that has been widely adopted by buyers and sellers. Vistar provides marketers with unprecedented access to consumers at the right place and right time, through a data agnostic system for analyzing consumer movement patterns and activating cross-screen mobile and out-of-home media. For more information, visit


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