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viaLanguage packages set of Spanish language translation services with technology and cultural adaptation.


Offering is designed to help businesses and marketers quickly and effectively reach out to Hispanic audiences through Spanish translation services.

Portland, Ore. – November 2, 2006 – viaLanguage, a leading language translation and localization agency, has introduced a set of services designed to help businesses and marketers communicate better with Spanish-speaking consumers. This set of language translation services packages the distinctive capabilities of the viaLanguage Online Language System with translation memory services and viaLanguage’s unique Cultural Adaptation offering. The Online Language System helps customers easily submit, track and manage their language translation jobs, while translation memory services ensure fast and consistent translations. Cultural adaptation services ensure that translated materials are culturally sensitive and apropos in addition to being linguistically accurate. Packaging these language translation services together provides customers with the fastest, most precise language translations available.

The Hispanic community is the largest and fastest growing ethnic group in the United States. While most businesses offering consumer products and services recognize the tremendous market power wielded by the Hispanic community, they don’t often have the expertise and tools to effectively communicate with that market.

“To successfully reach this audience, marketers must consistently embrace the cultural nuances that are so important in accurate translations. Whether it involves culturally-sensitive images, employing proper communications media or incorporating popular jargon or slang, successful communications depend on the marketer’s ability to demonstrate understanding and respect for the culture,” noted Chanin Ballance, CEO of viaLanguage. “Our combination of services—packaged with the appropriate technology—not only delivers a streamlined approach to Spanish-language translations, but also provides cost-effective solutions that help marketers establish credibility with that demographic.”

For companies marketing to Hispanic audiences, this combination of language translation services and technology helps speed time-to-market and ensures accurate translations. “We produce a large number of projects for customers that need to reach the Hispanic market,” said Rick Hawley, Director of Packaging Development for PACCESS, a provider of packaging solutions for businesses who manufacture products in other countries. “We’re on tight deadlines, so getting fast and accurate translations for our international customers is a must. The Online Language System gives us the information we need to track our language translations. Having it packaged with viaLanguage’s other technology and services in this way allows us to provide a fast turn-around for our customers while ensuring that the translation truly hits the mark”.

About viaLanguage
viaLanguage is a leading provider of language translation and localization services. Through the unique combination of its proprietary Online Language System, expert linguists, integration capabilities and cultural adaptation services, viaLanguage offers a comprehensive, affordable solution forlanguage translation and multilingual communications. Since 2000, the company has earned a reputation for reliability, quality and professionalism with school districts, state governments, hospitals and corporate clients such as Lowes, Citibank, DaimlerChrysler, Wells Fargo, Audi, Disney and DAKINE. Corporate headquarters are located at 2828 SW Corbett, Portland, OR 97201.

For more information, visit

Dale Paulin
VP, Marketing
503-243-2007 Ext. 227


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