Online Retailers Hit The Road
Online retail sensation Pretty Little Thing is brightening up the UK’s motorway network.
Behind the eye-catching creative is the effect the campaign will have on building the brand’s social proof.
Online fashion retailer Pretty Little Thing’s latest move to build their presence across the UK is to brand a fleet of 100 trucks. The fleet can be seen across the major road network and is a key tool in driving brand awareness across the United Kingdom. The fleet will travel in excess of 1.2 million miles per month and will be seen across the length and breadth of the road network.
Jonathan Bramley, Managing Director of In Your Space, the company delivery the campaign on behalf of Pretty Little Thing commented:
“We are so pleased to be working with a company that is really prepared to push the envelope. Never before has a fleet of pink trucks emblazoned with unicorns been seen on the UK’s motorway network. Behind the eye-catching creative is the effect the campaign will have on building the brand’s social proof. Not only will the campaign build the PLT brand, it will also create the impression of PLT making deliveries across the country and I confidently predict this will have an extremely positive effect on sales.”
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- Contact Information
- Jonathan Bramley
- Managing Director
- In Your Space
- (44) 02031916200
- jbramley@inyourspace.co.uk
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