Unveiling Turner Ignite Studios: A New Entertainment Offering for Marketers

Turner Ignite, the content and data solutions division of Turner Ad Sales, today launched a new brand studio dedicated to the company’s entertainment networks. First teased at the 2018 Upfront, Turner Ignite Studios brings together entertainment creators to align with advertising partners in developing original content that leverages the voice of its beloved brands and coveted audience connection across Adult Swim, TBS, TNT and truTV.

“As fans engage with our entertainment brands everywhere, marketers are increasingly looking for high-quality creative that can travel, and content that they have a voice in creating,” said Jennifer Cohen, senior vice president of content partnerships for Turner Ignite, who will oversee the new studio. “We’ve made this investment because we know premium branded content drives greater client results than traditional commercials. And there is no stronger opportunity for brands to connect than by tapping into content that resonates with passionate fans.”

Turner Ignite Studios is run by vice president and creative director, Greg T. Gordon, who joined the company to take on this new role in October. A comedy enthusiast and first-mover in the digital creator community, Gordon was most recently the head of video operations at Vox Media, where he stood up the company’s entertainment studio. He was also a key figure in launching and scaling Vox Media’s brand studio, Vox Creative.

Reporting to Cohen in New York, Gordon will lead a best-in-class team of versatile entertainment creators focused on producing original intellectual property and white label work for clients with a specialty in video. Spanning comedy and drama, scripted and unscripted, live action and animation, branded content will be built social-first, while taking advantage of Turner’s multiplatform footprint and fan experiences that transcend traditional television models. A client-first creative business, the studio will work closely with the company’s branded content sellers, while remaining deeply embedded within the networks to ensure client creative complements the ethos of those brands.

Turner Ignite Studios builds on the success of the company’s branded content arms—Courageous Studios for CNN and Turner Ignite Sports—and reinforces Turner’s commitment to delivering brands a closer connection to its global portfolio through breakthrough storytelling.

About Turner Ignite
Turner Ignite is focused on reimagining advertising. Powered by unrivaled branded content services, data-rich ad targeting capabilities, first-of-its kind social optimization tools and global distribution, Turner Ignite empowers brands to build more meaningful connections with consumers and drive return on investment at scale. The business unit is backed by Turner’s wide-scale audience of diverse fans within its portfolio properties, including leading media brands Adult Swim, Boomerang, Cartoon Network, CNN, Great Big Story, HLN, TBS, TNT, truTV, Bleacher Report and Turner Sports’ high-profile coverage of the NBA, Major League Baseball, NCAA Division I Men’s Basketball Championship, ELEAGUE, UEFA and professional golf. In addition, the company has digital sales partnerships with the NBA, NCAA and PGA.