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Monki to raise awareness on mental health and the challenges of social media


"Empowering young people is at the heart of everything we do here at Monki,"

This autumn Monki will launch a campaign to raise awareness about the effects of social media on young people’s mental health. The campaign is part of the Swedish brand’s ongoing work to empower young women by raising awareness on topics that are important to their community. For professional advice, Monki has teamed up with Mental Health Europe which includes a donation to support their ongoing work for mental health awareness.

“Empowering young people is at the heart of everything we do here at Monki, so I’m very proud that we’re taking an active part in the mental health discussion”, says Jennie Dahlin Hansson, Managing Director, Monki. “This campaign is just the first step in our work with mental and physical wellness.”

The campaign features three social media influencers who are mental health advocates in their own right. In short interview clips directed by Ashley Armitage, they discuss and shine light on the positive and negative effects that social media can have on mental well-being.

Elyse Fox is a New York based filmmaker, activist and founder of Sad Girls Club, a community that provides women with a safe space to talk about their mental health. She shares her experiences on how to deal with social media-induced anxiety.

New York based, Taiwanese born John Yuyi takes social media and turns it into art. She talks about the difference between Yuyi the online persona and Yuyi the real-life person.

Manchester-based model and advocate for body positivity Emily Bador has been collaborating with Monki many times in the past. For this campaign, she openly shares how social media changed the way she looks at herself.

Monki is a storytelling brand offering great fashion at a competitive price, aiming to be kind to the world and empowering the young women in it. Over 115 concept stores offer the Monki experience in 16 markets, including franchise markets. Online, delivers to 18 European countries, offers Monki fashion in China and wholesale ensures global shipping. Monki was founded in Sweden in 2006 and is a freestanding brand in the H&M group.

For more information about Monki, please visit
Instagram: @monki  #monkithinks

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