KitKat and Good-Loop launch ethical ad campaign

KitKat’s first campaign with Good-Loop, the ethical ad platform, goes live today – supporting the Nestlé Cocoa Plan and Nestlé’s societal commitments through opt-in digital ads.

When a consumer watches one of the KitKat Senses ’Time Traveller’ ads through the Good-Loop ad player, a free donation to the Nestlé Cocoa Plan is unlocked. Viewers will have the option of donating to one of three selected projects: school kits, vegetable growing kits, or solar chargers.

The partnership comes as a result ofKitKat’s project on the HENRi@Nestlé open innovation platform, which attracted over 100 applications and 15 pitches at ad:tech London 2017.