VMLY&R Wins Grand Prix at Spikes Asia 2018
The Spikes Asia 2018 awards were handed out and several VMLY&R campaigns were among the honorees. Y&R Melbourne and Monash University’s Sip Safe took home one of the top prizes - a Grand Prix for Brand-led Education & Awareness. The innovative Sip Safe bracelets, which test for drug-spiked drinks, also received a Silver Spike in Media, Bronze in Environmental/Social Impact Design and 2 Shortlists.
VML Sydney was awarded two shortlists for its UNICEF Hope Page which enabled people to contribute some of their computer’s spare processing power to mine cryptocurrency, which then automatically donated to UNICEF.
Y&R ANZ also received two shortlists for two of their local tourism campaigns for Public Transport Victoria.
Cheers to all the winners. View the complete list below:
Grand Prix - Healthcare
Monash University “Sip Safe”
Y&R Melbourne
Silver Spike - Media, Use of Ambient Media: Small Scale
Monash University “Sip Safe”
Y&R Melbourne
Bronze Spike - Design, Environmental/Social Impact
Monash University “Sip Safe”
Y&R Melbourne
Shortlist - Integrated
Public Transport Victoria “Explore the Night”
Y&R Melbourne
Shortlist - Brand Experience, Launch/Re-launch
Heinz “Geoff”
Y&R Auckland
Shortlist - Digital, Not-for-profit/Charity/Government
UNICEF “Hope Page”
VML Sydney
Shortlist - Digital Craft, Innovative Use of Technology
UNICEF “Hope Page”
VML Sydney
Shortlist - Outdoor, Live Advertising & Events
Public Transport Victoria “Melbourne’s Longest Ever Encore”
Y&R Melbourne
Shortlist - Outdoor, Consumer Services
Toni & Guy “Posters with Style”
VML SEA & India
Shortlist - Outdoor, Special Build
QIMR Berghofer “Sandcastle Cemeteries”
Y&R Brisbane
Shortlist - Direct, Use of Ambient Media: Small Scale
Monash University “Sip Safe”
Y&R Melbourne
Shortlist - Innovation, Applied Innovation
Monash University “Sip Safe”
Y&R Melbourne
Shortlist - Innovation, Applied Innovation
Campbell Arnotts “Turning a Biscuit Ad into a Film”
Y&R Auckland
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