Deliver Your News to the World

Drawbridge Hosts Customer Summit as Brands and Marketers Double Down on Identity Resolution


Drawbridge, the leading provider of identity resolution solutions, today shared the highlights from its Drawbridge Identity Summit, which gathered customers and Drawbridge executives from its product, data science, and customer success teams, to discuss use cases, best practices, and future applications of identity.

Held in the penthouse at Hotel Giraffe in New York, the event began with a keynote from Drawbridge founder and CEO, Kamakshi Sivaramakrishnan and focused on why we are now in the Age of Identity. Kamakshi pointed to several factors, including recent analyst reports that focused specifically on Identity for the first time, as well as data showing that marketers are prioritizing their focus and investment in identity over the next 12 months. With Google and Facebook making it increasingly difficult to leverage data outside their walled gardens, Kamakshi explained why it’s imperative that platforms, brands, and marketers not only take ownership over their own identity strategies, but also how they can activate those efforts.

Randy Cotta, Drawbridge’s Director of Data Science, then provided a deep dive into the science of identity, how it has evolved over the past five years, and where it is headed in the future. The presentation explained how cross-device linkages and device graphs have now been amplified via machine learning to make multi-resolution identity — accurate descriptions of household, consumer, and device level data — possible, allowing for group-level targeting and relationship-aware attribution.

Haylee Adkins, Drawbridge’s Head of Customer Success, then moderated a panel with key customers to discuss how they are incorporating identity solutions into their overall strategy, as well as how publishers and major CPG brands are approaching identity.

Drawbridge’s COO Dave Zinman also gave attendees a sneak peek into Drawbridge’s upcoming product roadmap as part of the company’s commitment to integrating customer feedback into its products.

“Given the level of excitement we are seeing from marketers, it was clear we needed to bring these incredible brands and platforms together to share how identity has augmented their customer engagement efforts,” said Adkins. “We look forward to building on the success of this event and bringing together leaders to share best practices in solving for identity.”

For more information, visit

# # #


  1. Read More Drawbridge News
  2. Learn About Careers at Drawbridge

About Drawbridge
Drawbridge is the leader in identity resolution that helps customer-obsessed companies connect, unify, and supercharge their data to deliver unparalleled experiences with unmatched clarity. Drawbridge uses large-scale AI and machine learning technologies to build democratized solutions for identity to power martech, customer experience, and security applications. Drawbridge is backed by top VCs and strategic investors, including Sequoia Capital, Kleiner Perkins, and Northgate Capital. Find out why wonder, delight, and amazement all start with Drawbridge Identity at



This news content may be integrated into any legitimate news gathering and publishing effort. Linking is permitted.

News Release Distribution and Press Release Distribution Services Provided by WebWire.