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Air France X Maison Labiche


WEBWIRE

Air France Shopping and Maison Labiche present a travel-inspired collection

In October 2018, Air France Shopping and Maison Labiche are joining forces to create an exclusive series revisiting the legendary and timeless white t-shirt on the theme of travel. Maison Labiche was inspired by the art of travel by Air France to create two exclusive t-shirts, one for men and one for women, adorned with embroideries on the front.

  • A “France is in the air” t-shirt that uses Maison Labiche’s identity codes and the style of Air France’s advertising signature. An open and international message that promotes the positive universal values associated with France, a certain lifestyle that the entire world envies. The embroidery here is in the exclusive typography developed by Maison Labiche and inspired by handwriting skills learnt in school. 


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