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Industry Analysts Find Marketers Intensifying Focus and Investment into Identity Resolution, Management, and Activation Solutions

San Mateo, CA, USA – WEBWIRE

Drawbridge, the leading provider of identity management solutions, today shared results and findings from a new report from Winterberry Group and the Data & Marketing Association (DMA), a division of the Association for National Advertisers (ANA), highlighting marketers’ growing needs to develop identity strategies. Drawbridge is a Premier Sponsor of the report, entitled “Know Your Audience: The Evolution of Identity in a Consumer-Centric Marketplace.”

Report findings are based on the survey results of more than 400 advertisers, marketers, fundraisers, publishers, technology developers, and marketing service providers, as well as interviews with more than 35 business and product leaders in the identity, marketing, data, and privacy sectors. Key findings of the report include:

  • 58% said that their company has intensified its focus on identity over the past year.
  • 47% reported their organization will invest more on identity solutions in the next year.
  • 15.3% said their organization can identify their audiences accurately and consistently.
  • Investment in identity solutions in the U.S. is expected to grow to over $2.6B by 2022.

“Today’s consumers react to authentic experiences built specifically for them, and the marketers who have figured that out and are investing in technology are getting it right,” said Drawbridge VP of Marketing, Brian Ferrario. “As this report highlights – customer-obsessed companies aren’t just looking to serve more targeted ads. They want to offer true personalization and recommendations, and be able to measure it all. We’re just scratching the surface in terms of the applications for holistic customer identity.”

To download the complete report, click here.

To learn more about Drawbridge Full-Resolution Identity, visit

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About Drawbridge
Drawbridge is the leader in identity resolution that helps customer-obsessed companies connect, unify, and supercharge their data to deliver unparalleled experiences with unmatched clarity. Drawbridge uses large-scale AI and machine learning technologies to build democratized solutions for identity to power martech, customer experience, and security applications. Drawbridge is backed by top VCs and strategic investors, including Sequoia Capital, Kleiner Perkins Caufield & Byers, and Northgate Capital. Find out why wonder, delight, and amazement all start with Drawbridge Identity at

Mike Murphy, Director of Marketing

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