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Air World Announces the Launch of Air Cosmetics, The World’s First Affordable Luxury Makeup Brand for the Underserved Billion Women of Colour in Africa and the Diaspora

Air Cosmetics, revolutionising the African Beauty Sector


Air World, today formally announces the launch of its affordable luxury makeup brand, Air Cosmetics, which was created to provide women of colour with high quality, low cost range of makeup products. Air World was founded in 2018 by Anglo-Nigerian serial technology entrepreneur Peter Alfred-Adekeye, with the mission of providing a full suite of luxury lifestyle products and services for the underserved one Billion people in Africa and the diaspora.

Women in villages, towns and cities across the world, face tremendous pressure to look beautiful daily. This feeling has intensified with social media causing everyone, and rightly so, to want to look and feel as good as the celebrities and beauty vloggers they see online. Globally, high quality beauty products are readily available, but sadly unaffordable, especially for majority of women seeking darker shades.

All Air Cosmetics products are made exclusively only in France and Italy and thus are all free of animal cruelty. 

The initial range of products are;

  • 12 shades of liquid foundation
  • 8 shades of powder foundation (Multi function)
  • 16 matte lipsticks
  • A black liquid-like pencil
  • Voluminous mascara
  • A universal primer (matifying and unifying)
  • 3 shades of concealer (light, medium, dark) suitable for all skin types.

“In this day and age of social media videos and selfies, it is unacceptable that a lot of women of colour cannot find their makeup shades. And when they do find it, it is usually out of their financial reach, causing them to settle for low quality products that adversely affect their skin,” says Air World founder, Peter Alfred-Adekeye. “Like the Air we breathe, our goal at Air Cosmetics is to create a range of high quality makeup that is affordable, and globally accessible to all women of colour be they in Timbuktu, the Banlieues of Paris or Brooklyn.”

“Makeup enhances the beauty of women, which in turn boosts their self-confidence. We are excited to be creating products that enable women to feel fabulous,” says Fatim Ibrahima, Air Cosmetics Director of Products.

Air Cosmetics products will be available for sale exclusively at on or before Q1, 2019

About Air Cosmetics

Air Cosmetics, a division of Air World, was founded in 2018 to create affordable luxury makeup collection for the underserved one billion women of colour in Africa and the diaspora. To learn more about Air Cosmetics, please visit and follow us on

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