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VerticalScope Expands its Portfolio of Enthusiast Communities with the Acquisition of Do-it-Yourself Help Site Fixya.com


Toronto, Canada – WEBWIRE

VerticalScope, a digital media company specializing in enthusiast websites and interest-based online communities, announces that it has acquired leading Do-it-Yourself Help site Fixya.com.  The transaction adds to VerticalScope’s stable of Home and Garden, Contractor and DIY sites which include diychatroom.com, Trustedpros.ca and contractortalk.com.  Terms of the transactions were not disclosed.

Founded by Yaniv Bensadon, Fixya became the place to go for product help on over 19 million products, with topics ranging from cars to home improvement to computers. Since its inception in 2005, Fixya raised USD $9 million from investors, including investments led by Mayfield Fund and Pitango Ventures, and has become one of the largest online communities for DIY enthusiasts. 

“The Fixya team has established a thriving community which produces high quality content.  We are constantly on the look for communities and sites that fit with our overall mission to connect consumers and provide platforms for them to share their passions.  Fixya’s growing community is a natural fit with VerticalScope,” said Rob Laidlaw, Founder and CEO of VerticalScope.

“As a leader in online communities and highly engaged audiences, VerticalScope is a natural owner for Fixya.com that will ensure it continues to grow and prosper. We are excited that Fixya joins VerticalScope’s family of properties and believe it is the ideal home for the brand we created and continued to evolve,” shared Yaniv Bensadon, Founder and CEO of Fixya.

About Fixya.com

Fixya is a community-based Q&A help site that provides consumers with practical tips and advice on how to operate and fix any product. Launched in 2005, Fixya became a leading destination for troubleshooting and user-generated knowledgebase on anything from electronics to cars.

About VerticalScope Inc.

VerticalScope enables the world to share expertise and discover knowledge on subjects they love. Established in 1999, VerticalScope owns and operates consumer shopping portals, ratings and review sites and enthusiast community sites focused on high-value vertical markets. VerticalScope’s online properties reach an average of over 100 million highly qualified buyers and purchase decision makers each month.



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