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High Productivity Onset X3 Broadens Success at Direct Edge Media

Hanover Park IL USA – WEBWIRE

With the Onset X3, we have the ability to produce jobs quicker, and at a higher volume

Direct Edge Media increases speed and throughput with its new Onset X3, a high productivity UV flatbed printer distributed exclusively in North America by Fujifilm Graphic Systems Division.
“Our customers expect perfection,” said Ryan Brueckner, CEO, Direct Edge Media. “We chose the Onset X3 for its speed, quality and color gamut.”
A leading full-service printing company with offerings including large format, digital sheetfed, offset, bindery, direct mail, fulfillment and supply chain solutions for well-known global clients within retail, banking institutions, beverage companies and restaurants, Direct Edge Media opened their doors in 2001 with a small roll-to-roll photo printer, producing photo albums. The company has evolved, rapidly, and recently relocated to a 50,000 square foot facility in Anaheim, California, with the ability to easily expand and double their square footage to meet ever-growing client needs.

“The Onset X3 is what I consider the top of the line in the flatbed world,” said Ryan Clark, co-founder and president, Direct Edge Media. “We’ve been part of the Fujifilm family for a long time; from their presses that were doing 10 beds an hour, and now we are highly productive with up to 200 beds an hour. We’ve regularly upgraded within Fujifilm’s line-up of presses, and it’s been a great relationship.”
With a maximum throughput of nearly 10,000 square feet per hour, the Onset X3 is ideal for companies such as Direct Edge Media producing fast-turnaround retail graphics. A choice of unidirectional, bi-directional and super high-quality print modes can be selected depending on the specific job requirements. Direct Edge Media’s Onset X3 feature two channels of White ink, as well as semi-automatic robotic handling system.

“The most defining feature of our Onset X3 is the robotic handling system,” says Brueckner. “From an efficiency standpoint I think it’s the best material-handling exit and feed that I’ve ever experienced. It can handle flexible substrates extremely well.”

“With the Onset X3, we have the ability to produce jobs quicker, and at a higher volume,” said Nick Oshiro, VP of Operations, Direct Edge Media. “We decided to have two White ink channels to produce more jobs in-house. The Onset X3 helps us stand out purely due to the speed and quality.”

The Onset X3 sits at the ‘pinnacle of productivity’ and new abilities and capabilities allow Direct Edge Media added opportunities and growth with existing clients, and new clients as well.
“Recently we completed a very large lenticular job on the Onset X3,” said Brueckner. “We were able to successfully run over 1,000 sheets with a four color process, and a White ink layer.” Adds Clark, “A colleague suggested it would take weeks to complete the lenticular job, and with the Onset X3 we had it done in a couple days.”
“I will tell you there is a reason we are a ‘Fujifilm House’ because when you have critical mass, and if you ever need anything, there is a big team of people that will support you with quick results,” said Brueckner. “In my career, I’ve had production issues with equipment from various other manufacturers, and we would be down upwards of five days. That has not been our experience with Fujifilm.”
To find out how Fujifilm Graphic Systems Division can help businesses meet future challenges, improve quality and reduce costs, please visit:
To learn more about Direct Edge Media, please visit:

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including:  photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit, go to to follow Fujifilm on Twitter, or go to to Like Fujifilm on Facebook.  To receive news and information direct from Fujifilm via RSS, subscribe at
FUJIFILM Holdings Corporation in Tokyo, Japan, brings innovative solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies derived from photographic film. Its proprietary core technologies contribute to the fields of healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2018, the company had global revenues of $23.0 billion, at an exchange rate of 106 yen to the dollar. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information, please visit:

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For Immediate Release

William Rongey

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