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U.S. Personal Coaching Market Worth $1 Billion

Market Gets Crowded, But Is Still Growing

Market Research Reports
Market Research Reports

"Personal coaching is big business, but buyers beware."

Tampa FL, April 23, 2018:   Marketdata Enterprises, Inc., a leading independent market research publisher of “off-the-shelf” studies about service industries since 1979, has released a new 82-page study: The U.S. Personal Coaching Market . This is a complete analysis and forecast for personal coaching services—the nature and structure of the market, key issues, trends, and operating metrics.  
  “The U.S. personal and life coaching market appears to be getting saturated and Marketdata expects some
consolidation as coaches are held to higher accountability standards.”, according to Research Director, John LaRosa.
Major Findings:

- Market Value…  Marketdata estimates that the total U.S. personal coaching market was worth $1.08 billion in 2017, up 6.5% from the prior year. The total market is forecast to grow at a 5.4% average annual pace, to $1.38 billion by 2022, with a brief slowdown in 2019 due to a likely recession.

- There are an estimated 53,000 coaches worldwide, with 17-18,000 operating in the U.S.

- The typical personal coach earned about $62,000 per year in the United States in 2015.

- One key issue or problem facing this industry is untrained or incompetent coaches, many of whom may be “certified” by a long list of dubious credentialing organizations. More than 500 entities certify coaches worldwide. There is pressure mounting among clients for more accountability.

- There are virtually no barriers to entry to this market, and start-up costs are minimal. No degree or certification is needed. As a result, the market has become crowded and is ripe for consolidation, as less successful coaches drop out.

- The top metro market for personal coaching is Atlanta.

- Coaches typically have a dozen clients, and charge $200-500 per month for their services. 68% of coaches are female.

- Marketdata estimates that the U.S. coaching market will grow slightly slower than the international market, as the American market may be getting saturated and is more established than overseas emerging markets. A bubble may be developing in this profession.

- As the Baby Boomers age, the 75 million American Millennials will create demand for coaching services. Webinars. coaching apps, and online delivery via video conferencing will be the norm for coaching in the next few years, rather than by phone.

- Awareness of personal coaching is increasing but most consumers have not yet used it. Only 16% of consumers had used a life or business coach as of 2014.
 About The Report
The U.S. Personal Coaching Market, published in April 2018, is an independently researched “off-the-shelf” study.  The study is 82 pages in length and contains 21 in-depth personal coach profiles. It costs $895.   Available in pdf or print  format. A free table of contents is available by email or online. Contact: Marketdata LLC, 7210 Wareham Drive, Tampa, FL  33647, (813) 971-8080. John LaRosa is available for interviews.
About Marketdata LLC

Marketdata is a private market research and consulting firm that has specialized in the tracking and analysis of a wide variety of service industry and healthcare sectors. The company also provides custom research and consulting services, and holds teleconferences and webinars. The company website is:

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