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Sky and MediaCom renew media agency partnership


Following a comprehensive review, Sky announces that MediaCom has been reappointed as Sky’s media planning and buying agency. The partnership will see the two companies work together to set industry-leading standards for transparency and accountability across the media supply chain.

The new contract will build on Sky and MediaCom’s existing relationship by bringing the best strategic thinking to Sky’s brand across five European territories; the UK, Ireland, Spain, Germany and Austria.

After participating in a three-way pitch, MediaCom has been selected for their talent, creative thinking and insights, as well as their commitment to improve the effectiveness and efficiency of Sky’s media spend.

Sky began a media buying review in October 2017 following significant changes to Sky’s business, the media landscape and the media market since the last UK review in 2004. As one of Europe’s largest advertisers, Sky undertook the review as good business practice.

Prior to the new contract Sky had been supported in the five reviewed territories by a range of media-buying agencies including MediaCom, iProspect and Mindshare. Sky Italia was not included in this review and continues to be supported by MEC and Simple Agency.

MediaCom is expected to begin working on the relevant Sky accounts from July 1 2018.

Stephen van Rooyen, CEO of Sky UK, said, “Today’s announcement builds on our long term partnership with MediaCom and sets industry-leading standards for the transparency and accountability of media-buying practices. MediaCom share our ambition to continually improve the way we use media and, together, we will improve the effectiveness of Sky’s media spend across Europe.”

Josh Krichefski, CEO of MediaCom UK, said, “I’m thrilled that Sky have chosen to reappoint MediaCom. Sky is a business with innovation at its core. This has led to the brilliant content that has defined Sky’s position as a leading broadcaster, as well as a business that establishes leadership positions in every sector it moves into. We’re proud of the relationship we’ve built over the last 14 years and we will now build on that, mirroring Sky’s drive and creativity in the work we deliver for them. The team at Sky always challenge us, and we are very excited about this new chapter”

About Sky

Sky is Europe’s leading entertainment company, serving 23 million customers across seven countries - UK, Ireland, Germany, Austria, Italy, Spain and Switzerland. The company had annual reported revenues of £12.9 billion in 2016/17, and is Europe’s leading investor in television content with an annual programming spend of around £7 billion.

From exclusive partnerships with HBO, Showtime and Warner Bros. to Sky Original Productions, Sky offers the best and broadest range of content along with the best viewing experience to suit each and every customer. Whether that’s through the multi-award winning next generation box, Sky Q, or Sky’s contract-free online streaming service, NOW TV, customers have access to the latest movies, drama, sports and kids entertainment wherever and whenever they like. This is all supported by Sky’s best in class customer service.

Sky’s success is not just based on what the company does but how it does it. Three new major commitments have been launched for Sky’s corporate campaign Sky Ocean Rescue; the reduction of our own single-use plastics by 2020; an investment fund of £25 million over five years in technology solutions; and support of marine protected areas across our markets.

Sky has over 31,000 employees and is listed as one of The Times Top 50 employers for women, as well as being recognised in the Stonewall list of Top 50 LGBT-inclusive employers. Sky is listed on the London Stock Exchange (SKY).

About MediaCom

MediaCom is “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes. Employing over 1,200 staff across 5 regional offices, MediaCom is the leading agency in the UK in terms of billings. Its client roster includes Sky, DFS, GlaxoSmithKline, Tesco and Cancer Research UK. MediaCom UK was named Campaign’s Agency of the Decade and has recently been named the Best Agency in the World in the 2018 Gunn Report.

MediaCom is a member of WPP, the world’s largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.

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