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Cultura Colectiva Awarded Audience Honor for Best Use of Artificial Intelligence at the 10th Annual Shorty Awards

The leading media brand for Gen Z and Millennials received the most votes of any finalist in the AI category


Cultura Colectiva, the fastest-growing media brand for millennials and Gen Z, today announced that their US platform, Cultura Colectiva +, has received a Shorty Awards Audience Honor in the Artificial Intelligence category. The Audience Honor recognizes companies who received the most votes of any finalist in a given group.

The Shorty Awards, now in its 10th year, was the first awards show to honor social media. By constantly evolving along with the changing landscape of social media, The Shortys remains the most prominent award show of its kind. The Shorty Awards continue to recognize the most influential, popular, and culturally relevant brands, organizations, agencies, campaigns and influencers across social media.

“It’s exciting to receive the Audience Honor and see that our data-driven approach is resonating with Shorty Awards fans, especially since Cultura Colectiva + launched less than four months ago,” said Luis Enriquez, founder and CEO of Cultura Colectiva. “Cultura Colectiva’s technology allows us to develop and share our engaging and culturally relevant stories with as many millennial and Gen Z users as possible. In an age where audiences want to tune out publishers, the Audience Honor signifies that our users are tuning in.”

Cultura Colectiva, originally founded in Mexico City, launched Cultura Colectiva + in December 2017 to bring its unique brand of data-driven storytelling to millennial and Gen Z users in the US. Cultura Colectiva uses a novel AI-based approach to content strategy that results in 30 percent higher engagement than the top 50 US media brands. The company’s proprietary algorithms automatically produce content ideas with the highest possible engagement potential based on current social media trends and user interests. This insight into user trends and needs is invaluable to US brands looking to place their product in front of a millennial and Gen Z audience.

Cultura Colectiva currently has nearly 23 million followers on Facebook and is top-five among leading media companies with an average of 870 million video views per month. Cultura Colectiva +, which has nearly three million Facebook followers and accrues more than 300 million views per month, is on pace to surpass the monthly views mark of its Mexican counterpart.

The Audience Honor was awarded by members of the Real Time Academy of Short Form Arts & Sciences, comprised of luminaries from advertising, media, entertainment and technology. Members of the Academy include Leslie Berland, (CMO, Twitter), Tom Parker (CCO, Edelman), Sarah Hofstetter (CEO, 360i), Pete Krainik (Founder and CEO, The CMO Club), and Bruce Henderson (CCO, Jack Morton Worldwide), among others.

About Cultura Colectiva

Cultura Colectiva is a social, modern and powerful movement that seeks to incorporate art and culture into people’s daily lives through new digital media. The platform has obtained a loyal audience by producing content that highlights all different art forms including painting, photography, literature, music, urban art and architecture. Cultura Colectiva has a number of notable brand partners drawn to its uniquely engaged audience including Adidas, Puma, L’Oreal and HBO. To learn more, visit: and

About the Shorty Awards

The Shorty Awards honor the best of social media and are produced by Sawhorse Media (, a New York-based technology startup. Sawhorse also created and runs Muck Rack (, the leading software platform that helps fortune 500 companies, brands, PR agencies and journalists build relationships, monitor news and measure the impact of media.


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 Shorty Awards
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