Datsun expands African footprint to Zimbabwe

Datsun is expanding its footprint on the African continent with the launch of the Datsun lineup - the Datsun GO, Datsun GO+ and the Datsun GO+ panel van - in Zimbabwe.

The models are designed to exceed the aspirations of a new generation of customers in the country, including first-time new car buyers – ambitious, successful people who are turning their desires into reality. The Datsun GO+ panel van also represents an attractive offer for small to midsized business owners to sustainably grow their business.

Des Fenner, general manager and head of the Datsun brand in South Africa, said: “These are exciting times for Datsun, and we are very proud and privileged to expand the brand beyond South African borders. Datsun has always been committed to providing cars that are reliable and attractive, and we are pleased to be able to provide this offering to consumers in Zimbabwe.”

The introduction to Zimbabwe is part of Datsun’s geographic expansion strategy. Datsun already sells cars in other sub-Saharan markets such as Botswana, Namibia, Lesotho, Swaziland and Mauritius, in addition to South Africa, where the brand was reintroduced in 2014.

In Zimbabwe, Datsun models will be available at five dealerships in two major cities, Harare and Bulawayo.

About Datsun
Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan’s third global brand, alongside Nissan and INFINITI, in March 2012. Datsun provides a sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan’s DNA.