babyGap Announces Launch Of The babyGap Casting Call

babyGap teams up with KODAK EASYSHARE Gallery on a nationwide search to find the next babyGap model

SAN FRANCISCO – October 13, 2006 – The search for the next babyGap model is on! babyGap is inviting children (ages four and under) across the country to enter the babyGap Casting Call – a nationwide contest to cast babies in an upcoming Gap ad. To launch the contest babyGap is teaming up with KODAK EASYSHARE Gallery, the leading online photo service, and inviting babies across the country with the sweetest smiles, chubbiest cheeks and most endearing expressions to enter for a chance to become the next babyGap model.

“When we launched our first casting call contest nearly five years ago, we had such an overwhelmingly positive response and amazing customer participation that we knew we had to bring it back,” said Kyle Andrew, vice president of Gap Marketing. “babyGap ads have a long history of featuring the cutest babies around, and we’re so excited to reach out to parents across the country to help find the next babyGap model.”

From early October through November 3, consumers are encouraged to visit babygap.com, where they can access a link to the KODAK EASYSHARE Gallery and upload their favorite baby photo for a chance to become the next babyGap model. The best part about the contest is that no one will walk away empty handed – all valid entries will receive a gift of three personalized holiday cards from the KODAK EASYSHARE Gallery and a discount on their next babyGap purchase. You can visit www.babyGap.com to see all the baby photos showcased in the babyGap Casting Call gallery.

On November 4, once all contest entries are received, judges will narrow down the contestants to twenty semifinalists including ten boys and ten girls. After that it will be up to America to place their votes to decide who will be the next babyGap model in a 2007 campaign. One baby boy and one baby girl will be selected as babyGap Casting Call winners. Each winner will be flown to participate in a professional babyGap photo shoot. Their photograph will be featured in the window of their local babyGap store as well as in Child Magazine. As an incredible added bonus, each winner will also receive a $5,000 college fund, a year supply of babyGap clothing, a KODAK EASYSHARE DIGITAL Camera Prize Pack and more!

To see the semi-finalists’ winning photos and place your vote, go to www.babyGap.com any time from November 28 through December 31. The two winners will be selected after December 31st and announced in early January 2007.

This holiday season at KODAK EASYSHARE Gallery you can also use your own pictures to create personalized holiday cards at www.kodakgallery.com. If you don’t already have a favorite photo of your baby for a holiday card, babyGap’s latest Picture Taking Collection of special, dressy styles for babies from three months to five years old can help you capture a picture-perfect look for your annual holiday photo. Following are a few Picture-Taking outfit ideas in babyGap stores and online at babygap.com:
• Belle Of The Ball – She’ll love this silvery pleated jumper dress ($34.50) and vintage-inspired velvet coat with bow details ($44.50).
• Little Star – Show off her sense of style with a knit ballet sweater ($29.50), silver embroidered top ($24.50) and luxurious velvet pants ($24.50).
• Cool Rider – A classic cable sweater ($34.50) gets a hip update with black velvet pants ($24.50) and a herringbone newsboy cap ($16.50).
• Argyle Style – He’ll look just as stylist as Dad in wool pinstriped pants ($29.50), argyle sweater ($24.50) and a velvet blazer ($34.50).

Contact Information

Gap Media Relations

Gap Inc.

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