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Drawbridge and mParticle Partner to Make People-Based Identity Management More Accessible for Brands

San Mateo, CA, USA – WEBWIRE

Drawbridge, the leading people-based identity management company, and mParticle, the leading customer data platform, today announced a partnership that gives brands, developers, and publishers a simplified workflow to enhance and extend their customer data by leveraging the scale and precision of the Drawbridge Connected Consumer Graph®.
This integration simplifies the way brands can share and interact with their data for the purpose of creating custom people-based identity graphs that can be used for such applications as targeted advertising, holistic attribution, content personalization, product recommendations, and more. Leading global brands including Venmo, Starwood, NBCUniversal, Spotify, and Airbnb leverage the mParticle platform to collect and unify their data to create personalized marketing and service experiences for their customers.
“Brands are focused on actionable pathways more than ever, because they recognize that the sooner they can get a more complete understanding of their customers, the sooner they can help drive better experiences across every channel,” said Bhumika Dadbhawala, Head of Business Development for Drawbridge. “That’s what makes this partnership so meaningful for brands and developers – mParticle can serve as the underlying conduit, and help kickstart the process of creating a custom graph.”
“mParticle’s mission is to help marketers create seamless, one-to-one experiences for their customers,” said Dave Myers, co-founder and COO of mParticle. “With this integration, marketers using mParticle and Drawbridge can create personalized experiences faster without consuming engineering resources.”
How it works:

  1. When a brand, developer, or publisher that has implemented the mParticle SDK wants a custom Connected Consumer Graph from Drawbridge, it notifies mParticle.
  2. mParticle passes the appropriate data to Drawbridge (typically mobile device IDs or cookies), without any additional development work required by the brand.
  3. Drawbridge ingests the data, builds a custom graph, and passes the expanded dataset back to the brand.

The Drawbridge Connected Consumer Graph is the industry’s largest and most precise people-based identity solution available, and helps brands and enterprises deliver better customer experiences to over a billion consumers around the world. For more information, visit
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About Drawbridge
Drawbridge is the leading people-based identity management company that enables brands and enterprises to create personalized experiences for their customers. The company uses patented large-scale AI and machine learning technologies to build democratized data solutions that are driving the intersect between mar-tech and other categories with applications including advertising, personalization, content management, product recommendations, authentication, and risk detection. The company is headquartered in Silicon Valley, is backed by Sequoia Capital, Kleiner Perkins Caufield Byers, and Northgate Capital, and has been named to the CNBC Disruptor 50 list, made Fortune’s list of 50 Companies Leading the AI Revolution, and was listed on the CB Insights AI 100 list of the most promising artificial intelligence companies. For more information visit
About mParticle
mParticle is the customer data platform for every screen. Sophisticated marketers at companies like Venmo, Starwood, NBC Universal, Spotify and Airbnb use mParticle to integrate and orchestrate their entire growth stack, enabling them to win in key moments of the customer journey. Founded in 2013, mParticle is headquartered in New York City with offices in San Francisco, Seattle and London and manages more than $5 billion in commerce transactions and 250 billion API calls monthly. For more information visit
Mike Murphy, Senior Marketing Manager

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