Pioneer Renews Title Sponsorship of Pioneer PureVision Las Vegas Bowl for Third Consecutive Year

Long Beach, CA October 11, 2006, Pioneer Electronics (USA) Inc. today announces its renewed agreement for title sponsorship of the Pioneer PureVision™ Las Vegas Bowl. The announcement by bowl executive director Tina Kunzer-Murphy and Pioneer senior vice president of marketing Russ Johnston is a key component of Pioneer’s new advertising campaign, which is heavily concentrated in sports programming. RPA, the largest independent advertising agency based on the West Coast, negotiated the renewed title sponsorship on behalf of Pioneer.

The Pioneer PureVision Las Vegas Bowl is part of Pioneer’s HD sponsorship of college football programming on ESPN HD and ESPN2 HD. The bowl game represents a culmination of an entire season of college football brought to fans in remarkable HD resolution.

“Sports programming allows us to promote our PureVision plasma TVs very effectively. Renewing our title sponsorship of the Pioneer PureVision Las Vegas Bowl is an integral way to reach a primary demographic: sports fans,” said Johnston.

This year’s game is the first to feature the champion or first selection from the up-and-coming Mountain West Conference versus the fourth-place team from the powerful Pacific-10 Conference; and will also increase its payout to $1 million per team. The 2005 Pioneer PureVision Las Vegas Bowl game drew both record attendance and television ratings as California defeated Brigham Young University in a 35-28 thriller.

A leader in high definition televisions, Pioneer became the first company to market high definition plasma in 1997, and most recently became the first to manufacturer a 50-inch plasma monitor with 1080p resolution – the highest HD resolution available. Currently, the company markets Pioneer and Elite® plasma televisions and displays ranging in size from 42 to 60 inches diagonal. Pioneer engineers consistently develop the most advanced proprietary technologies to ensure the brightest, sharpest picture possible.

“We are ecstatic to announce that Pioneer will continue as the title sponsor for the Pioneer PureVision Las Vegas Bowl,” Kunzer-Murpy said. “They are the ideal brand to work with as we move to the next level in the world of college bowl games.”

The Pioneer PureVision Las Vegas Bowl, which is an ESPN Regional Television (ERT) owned-and-operated event, will be played Thursday, December 21, 2006 at 5 p.m. PST at Sam Boyd Stadium. The game will air nationally on ESPN and ESPNHD. Ticket information is available now by calling 702-732-3912.

Pioneer’s Home Entertainment Division is a leading manufacturer of plasma televisions and monitors, Blu-ray Disc and DVD products, A/V receivers, speakers and other audio and video accessories. Its focus is on the development of new digital technologies including Digital Network Entertainment™. The company markets its products under the Pioneer and Elite® brand names. When purchased from an authorized dealer, consumers receive a limited warranty for one year with Pioneer products and two years with Elite products.

Contact Information

Diana Gonzales

Communications Coordinator

Pioneer Electronics (USA) Inc.

Contact via E-mail