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HP Expands its Elite Point-of-Sale Portfolio to Provide Retailers Greater Personalization and Choice

Helps retailers tailor in-store experiences and modernize customer engagement


In advance of Retail’s Big Show NRF in New York, HP expanded its retail solutions line by unveiling the white version of the all-in-one point-of-sale (POS) system, the HP ElitePOS. The new color comes in response to customer excitement about the streamlined design and performance of the HP ElitePOS announced this past August and requests for more color options. This demonstrates HP’s commitment to help retailers transform the in-store experience.

“Retailers want technology that not only delivers the performance and versatility they need but enhances their stores to provide an experience-focused shopping environment their customers increasingly expect,” said Aaron Weiss, vice president and general manager of Retail Solutions, HP Inc. “Whether retailers want to supplement their traditional point-of-sale system, or implement a sleek, modern multi-function or mobile system, HP Retail Solutions has a product to fit nearly every need.”

The HP ElitePOS modernizes the traditional retail experience for brands with security and performance built into its gorgeous design. Offered now in white or black, the HP ElitePOS can be customized with components such as an innovative in-column printer, retail connectivity base, matching accessories such as barcode scanners, magnetic stripe readers, and customer facing displays to meet the retailer’s needs while elevating the customer experience.

From traditional to mobile, HP is reinventing the customer experience with technology solutions that help retailers empower employees and engage customers. For example, in order to deliver the latest technology for customers’ systems, the HP RP9 Retail System, the all-in-one that combines powerhouse performance with reliable engineering, will soon offer Intel® 7th gen processor options. HP’s continued investment and commitment to providing solutions that meet growing retailer and customer needs for an engaging in-store experience is reflected in new customers such as House of Fraser and L’Occitane.

“For more than 150 years, House of Fraser has provided shoppers with not only excellent service and premium products, but a wonderful in-store experience,” said Julian Burnett, CIO, House of Fraser. “With the outstanding performance and elegant design of the HP ElitePOS, we’re excited to be refreshing our look to deliver an even more exceptional shopping experience that connects to our entire brand experience.”

“As a global leader in the premium beauty market, L’Occitane prides itself on its ability to create innovative and quality products with origins and true stories from Provence, France and around the world,” said Alexandre Suc, IT Support & Operations Manager, L’Occitane. “We have chosen the HP RP9 Retail System for its versatility, design and performance to deliver our customers with a stylish and engaging shopping experience.”

For more information about HP Retail Solutions, visit or see the product portfolio in person January 14-16 at NRF 2018 in booth #2545.

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at

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