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More Childrenís Dreams to Come True Thanks to Successful BVLGARI Social Media Campaign for Save the Children

BVLGARI Doubles #SeeMyWish Campaign Donation To $500,000


After the overwhelming success of Bulgariís #SeeMyWish social media campaign which quickly reached its $250,000 goal, Bulgari decided to double its charity donation to $500,000 for Save the Children. The holiday campaign, which ended on Monday, Dec. 11, was Bulgariís latest collaboration with the international childrenís charity.

First begun on International Childrenís Day (November 20), #SeeMyWish is a part of Bulgariís†Wish Upon a Star†holiday campaign, celebrating the stars of the Roman night sky and the sparkling genius of Italian jewelry design. Bulgari celebrity ambassadors Ė such as Lily Aldridge, Bella Hadid, Kris Wu, Shu Qi, Jasmine Sanders, Isabella Ferrari, Jon Kortajarena, Lottie Moss as well as Bulgari friend of the brand, Jolin Tsai and Save the Children China ambassador, Ruby Lin Ė helped launch the campaign by posting pictures of themselves with eyes closed (making a wish) on various social media channels or reposting Bulgariís Weibo post, encouraging Bulgari fans to do the same. For every repost of Bulgari #SeeMyWish Weibo post or #SeeMyWish closed-eye selfie post, Bulgari donated $1 to Save the Children, helping disadvantaged childrenís dreams come true.

Bulgari and Save the Children have been partners since 2009, with funds raised through sales of Bulgariís Save the Children jewelry collection in order to assist the worldís most marginalized children. The partnership has yielded over $70 million to date, benefitting more than 1 million at-risk children through 100 projects in 33 countries. Investing in education, emergency response, poverty reduction and youth empowerment programs, Bulgari is proud to invest in our childrenís future, and thanks its fans for making even more childrenís dreams come true this holiday season.


Too many children are unable to attain their aspirations, as the lack of education perpetuates the cycle of poverty. In 2009, Bulgari decided to take action on behalf of disadvantaged children around the world by partnering with Save the Children. It launched a campaign of unprecedented ambition and scope, from which a considerable portion of the proceeds from the sale of Save the Children jewellery Ė custom-designed by Bulgari Ė are donated to the charity.

ABOUT BVLGARI: Jeweller, watchmaker, designer and philanthropist, BVLGARI has been a name emblematic of Italian excellence for over 130 years. Emboldened by 2,700 years of Roman history, BVLGARI honours its rich past with modern, colourful designs.†

Save the Children†gives children in the United States and around the world a healthy start, the opportunity to learn and protection from harm. We invest in childhood ó every day, in times of crisis and for our future.†

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