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Phixer Application to be released; Will this level the playing field for Independent Real Estate Photography?

Phixer opens up its software to independent photographers in the United States amid growing concerns from independent photography firms about the industryís movement towards national firms.

Seattle, WA, USA – WEBWIRE
Phixer is dedicated to superior quality design and innovative products.
Phixer is dedicated to superior quality design and innovative products.

In a shift that is being compared to the takeover of retail by big box stores, independent photographers feel they are unable to match the low prices, marketing effectiveness and proprietary software advantage that national photography firms possess.

Although independent firms can provide a level of customer service that many national firms canít match, there is a growing concern that with the time spent in post-production for each project along with the competition from national firms reducing the amount these firms can charge for each project, there is no room to allow independent firms the time they need to market their services to new clients and/or offer lower priced options to compete effectively. Large companies also have an edge because they can accommodate any clientís busy schedule and use software that simplifies the business side of real estate photography.

The new Phixer Application offers independent photographers the ability to schedule projects, send raw files to a real estate photo editing facility that has mastered their specific style, deliver user-friendly galleries and create professional invoices for clients. Itís designed to give independent photographers the time to network and market for new business. †In doing so, Phixer allows the combination of the benefits of a large national company with the skill and market expertise of an independent photographer.

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