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Hitachi Data Systems Still King of the Hill in Enterprise Storage According to Diogenes Labs-Storage Magazine


Leader in Enterprise Storage Virtualization Solutions Sweeps all Five Categories in Second Consecutive Quality Award Win

SANTA CLARA, Calif. – Oct. 2, 2006—Hitachi Data Systems Corporation, provider of Application Optimized Storage™ solutions and a wholly owned subsidiary of Hitachi, Ltd. (NYSE: HIT), today announced the Hitachi Universal Storage Platform won all five categories in the second annual Diogenes Labs-Storage magazine Quality Award for Enterprise Storage Arrays.

Presented by Diogenes Analytical Laboratories, Inc. and TechTarget’s Storage magazine, the Quality Awards were determined by the results of an empirical survey of 371 Storage magazine subscribers identified as managers, administrators, and other end-users of storage systems. The Hitachi Universal Storage Platform garnered top rankings among the five leading enterprise storage systems that were evaluated on the basis of five key areas: sales-force competence, product features, initial product quality, product reliability, and technical support.

“Hitachi Data Systems has consolidated its claim as the top-rated high-end array vendor by repeating as the winner of the Diogenes Labs-Storage magazine Quality Awards,” said Rich Castagna, editor-in-chief, Storage, and Phil Goodwin, president, Diogenes Analytical Laboratories, Inc., who jointly directed the survey. “Congratulations to Hitachi Data Systems for retaining bragging rights for another year.”

“Last year we received top honors in four of the five categories,“ said Brenda Peffer, vice president of Global Marketing, Hitachi Data Systems. ”This year, Hitachi storage users helped us not only repeat, but build on that tremendous success, earning us first place across the board with a new win in the sales-force competence category. This is tremendous validation for our consultative sales approach which has helped us deliver sophisticated business solutions to customers.”

The other vendors rated in the survey include HP, EMC, IBM and Sun Microsystems and placed second, third, fourth and fifth respectively.

Diogenes Analytical Laboratories, Inc., is an organization that helps IT buyers reduce the inherent risk and uncertainty associated with technology purchases by providing research, strategy development, price negotiation assistance, and product and technology reviews. Storage magazine is a monthly publication that provides IT executives, managers, and staff with in-depth analysis and forward-looking guidance on managing, storing, networking, and safeguarding the data at the core of large organizations.
About the Hitachi Universal Storage Platform

With more than 40 percent worldwide market share and an installed base of more than 3,000 intelligent virtual storage controllers, Hitachi dominates the enterprise virtualization marketplace with the unique capabilities of the Universal Storage Platform. The Universal Storage Platform enables users to externally attach heterogeneous storage systems, including those from IBM and EMC, partition storage resources to maximize application quality-of-service, move data across tiers of storage to match business needs, and achieve business continuity. As an integral component of Application Optimized Storage solutions from Hitachi Data Systems, the Universal Storage Platform provides the foundation for matching application requirements to different classes of storage. The Universal Storage Platform enables customers to deploy applications within a new framework, fully leverage—and add value to—current investments, and more closely align IT and business objectives.
About Hitachi Data Systems

Hitachi Data Systems leverages global R&D resources to develop storage solutions built on industry-leading technology with the performance, availability and scalability to maximize customers’ ROI and minimize their risk. By focusing on the customer’s perspective as we apply the best hardware, software, and services from Hitachi and our partners, we uniquely satisfy our customers’ business needs.

With approximately 2,900 employees, Hitachi Data Systems conducts business through direct and indirect channels in the public, government and private sectors in over 170 countries and regions. Its customers include more than 50 percent of Fortune 100 companies. For more information, please visit our Web site at
About Hitachi, Ltd.

Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 356,000 employees worldwide. Fiscal 2005 (ended March 31, 2006) consolidated sales totaled 9,464 billion yen ($80.9 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services. For more information on Hitachi, please visit the company’s website at

© 2006, Hitachi Data Systems Corporation. Hitachi Data Systems is registered with the U.S. Patent and Trademark Office as a trademark and service mark of Hitachi, Ltd. Application Optimized Storage is a trademark of Hitachi Data Systems Corporation. All other trade names, trademarks, and service marks used herein are the rightful property of their respective owners.


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