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Drawbridge and LiveRamp Partner to Improve Cross-Device Marketing

Partnership Extends Availability of the Drawbridge Connected Consumer Graph to LiveRamp Ecosystem


San Mateo, CA, USA – WEBWIRE

Drawbridge, the leading identity management company, today announced a partnership with LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution. Through this partnership with LiveRamp, access to the Drawbridge Connected Consumer Graph® now extends to the more than five hundred adtech and martech platforms leveraging LiveRamp IdentityLink to power people-based marketing. Consumers have high expectations for relevant digital content, and this partnership empowers marketers to create more consistent experiences for consumers across their many connected devices.

Demand Side Platforms (DSPs), Data Management Platforms (DMPs), and the diverse array of partners powered by LiveRamp’s identity resolution service can now access the Drawbridge Connected Consumer Graph to reach consumers on a greater number of their connected devices, making data distributions at the graph-, segment-, and attribute-level. These cross-channel data distributions include reach for seamless retargeting from mobile and desktop to other online devices and even TV.

When brands execute cross-device campaigns, they seek to interact seamlessly with consumers throughout their journey. The partnership offers brands the ability to access Drawbridge’s capabilities on this front through their preferred set of marketing technology integrations.

“For years we’ve preached the need for viable identity solutions that offer precision at scale and accessibility,” said Drawbridge Head of Business Development, Bhumika Dadbhawala. “It isn’t just brands that need this – it’s everyone with first-party data that requires a more granular picture of their audience. We’re doing our part at Drawbridge by providing a universal currency for device-based identity, and it’s great to have strong partners like LiveRamp in the space.”

“LiveRamp’s deterministic, omnichannel identity graph provides the foundation for people-based marketing across the digital ecosystem, allowing marketers and their partners to recognize consumers in digital channels and apply context to their interactions,” said Jeff Smith, Chief Marketing Officer at LiveRamp. “Layering Drawbridge’s device graph over this, our clients can now increase their number of touchpoints with their prospects and customers, and create more seamless experiences for consumers.”
 
 
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About Drawbridge
Drawbridge is the leading identity management company that enables brands and enterprises to see and serve consumers as unique individuals in order to create personalized online and offline experiences. The company uses patented large-scale AI and machine learning technologies to build democratized solutions for consumer-friendly identity, driving the intersect between mar-tech and other categories with applications including advertising, personalization, content management, product recommendations, authentication, and risk detection. The company is headquartered in Silicon Valley, is backed by Sequoia Capital, Kleiner Perkins Caufield Byers, and Northgate Capital, and was recently named to CNBC’s Disruptor 50 list of groundbreaking companies as well as CB Insights’ AI 100 list of the most promising artificial intelligence companies. For more information visit www.drawbridge.com

Contact:
Mike Murphy, Senior Marketing Manager
mike@drawbridge.com

 

About LiveRamp
LiveRamp offers brands and the companies they work with identity resolution that is integrated throughout the digital ecosystem, and provides the foundation for omnichannel marketing. IdentityLink transforms the technology platforms used by our clients into people-based marketing channels that improve the relevancy of marketing, and ultimately allow consumers to better connect with the brands and products they love. LiveRamp is an Acxiom company (Nasdaq: ACXM), delivering privacy-safe solutions to market and honoring the best practices of leading associations including the Digital Advertising Alliance’s (DAA) ICON and App Choices programs. For more information, visit www.LiveRamp.com.

Media Contact:
Alexis Anderson on behalf of LiveRamp
liveramp@havasformula.com
619-234-0345



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 Drawbridge
 cross-device
 identity
 graph
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