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Economic Growth and Industrialisation to Support Expansion of EMEA Power, Distribution and Temperature Control Equipment Rentals Market


London, U.K. — 27 September, 2006 — Backed by a positive industrial and construction outlook across the region, the Europe, Middle East and Africa (EMEA) power, distribution and temperature control equipment rentals market is poised for strong growth. Such trends will be reinforced by improved standards of living across EMEA, which will spur demand for temporary power and temperature control equipment in the coming years.

Frost & Sullivan ( finds that the EMEA Power, Distribution and Temperature Control Rentals Market earned revenues of $1.1 billion in 2005 and estimates this to reach $1.7 billion in 2012.

“The positive outlook for the industrial and construction sectors - both key customers of EMEA power, distribution and temperature control rentals - is promoting market growth,” notes Frost & Sullivan. “Backed by the rise in demand from these end-user segments, Frost & Sullivan expects the market to grow at 6.6 per cent during 2005 to 2012.“

In addition to leading multinational companies such as Aggreko, Caterpillar, GE Energy Rentals and Cummins, large regional companies like Bredenoord and Longville Group also have a significant competitive presence. To capture a greater share of this increasingly competitive and high growth market, these companies are following various growth strategies including restructuring their business for better cost and asset management, building big brands, as well as entering into mergers and alliances.

At present, the most serious risks affecting growth prospects are the market uncertainty and geo-political instability prevailing in the Middle East and Africa. Companies are wary of expanding their operations in these volatile regions due to concerns over equipment safety and high insurance costs that reduces their profitability.

“Many market participants are choosing to follow a “cherry picking” strategy by undertaking only projects that are safe and provide attractive return on investment rather than aggressively competing for all the projects in the Middle East and Africa,” comments Frost & Sullivan. “Most companies are also insuring the equipment that they rent in this region, while passing these costs onto their clients through premium pricing.”

EMEA Power, Distribution and Temperature Control Rentals Markets- A Strategic Market Analysis is part of the Energy and Power Subscription, which also includes research in the following markets: Gensets, Micro CHP, Mini and Microturbines. All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available.

If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with an overview of the latest analysis of the EMEA Power, Distribution and Temperature Control Rentals Markets - A Strategic Market Analysis then send an e-mail to Magdalena Oberland- Corporate Communications, at with the following information: your full name, company name, title, telephone number, e-mail address, city, state, and country. We will send you the information via email upon receipt of the above information.

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company’s industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit

EMEA Power, Distribution and Temperature Control Rentals Markets -
A Strategic Market Analysis
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List of key words in this press release: Europe, Middle East, Africa, EMEA, power, distribution and temperature control equipment rentals market, equipment rentals, Aggreko, Caterpillar, GE Energy Rentals, Cummins, Bredenoord, Longville Group, cherry picking strategy.


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