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Drawbridge To Unwrap Cross-Device Tactics for Holiday Awareness, Sales, and Measurement in Upcoming Webinar

San Mateo, CA, USA – WEBWIRE

Drawbridge, the leading anonymized digital identity company, will be hosting an educational webinar this week for brands and agencies that will detail the latest online and offline shopping trends, specific cross-device tactics for capturing holiday shopper engagement, and the most effective ways of gauging the success of cross-device campaigns. The 30-minute webinar will be followed by a live Q&A.

“We know many advertisers are already spending money promoting products for the holidays, but given the increasingly multi-channel purchase path, it’s more important than ever to help brands and agencies know how to best activate and measure all of this increased spend in market,” said Drawbridge Vice President of Marketing, Brian Ferrario. “90 percent of consumers’ shopping experiences begin on digital, yet 92.5 percent of commerce still happens in brick-and-mortar stores – there’s clearly a huge opportunity for marketers’ digital efforts to impact physical sales. The goal of this webinar is to help our clients and prospects understand some of the great tactics that can help move the needle this season.”

The Cross-Device Holiday Shopping Playbook webinar will detail advanced tactics that are available to marketers this season, including weather and location targeting, data extension, holiday heavy-ups, and more. The hosts will also show unique attribution capabilities that detail the cross-channel path to conversion, including offline reporting such as store visits and physical purchases.

Click here to register for the Cross-Device Holiday Shopping Playbook webinar.



About Drawbridge
Drawbridge is the leading anonymized cross-device identity company building technology that fundamentally changes the way brands connect with people. The Drawbridge Connected Consumer Graph® includes more than one billion consumers across more than three billion devices, and was found by Nielsen to be up to 97.3% precise. Brands can work with Drawbridge in three ways: by licensing the Drawbridge Connected Consumer Graph for cross-device data applications; managing cross-device ad campaigns in real-time using the Drawbridge Cross-Device Platform; or working with Drawbridge to execute cross-device campaigns. The company is headquartered in Silicon Valley, is backed by Sequoia Capital, Kleiner Perkins Caufield Byers, and Northgate Capital, and was named the fastest growing marketing and advertising company and sixth overall on the 2015 Inc. 5000 list. For more information visit

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