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Elijah Norton of Missouri is Expanding his CarGuard Service

Kansas City, Missouri – WEBWIRE

Pleasing customers is what itís all about, at least from the perspective of Elijah Nortonís CarGuard services. With the announcement of an expansion, the Missouri company sees a big year ahead in the industry. He believes that honesty, integrity, and excellent customer service are sure-fire attributes of achieving financial success: ďWithout customers, there is no business.Ē While these principles are important in any industry, they are critical in the vehicle service contract markets. Poor business practices have given the industry an overall negative public impression.

The Vehicle Service Contract (VSC) market has grown, but many companies make their money by disregarding their customers and their needs. Many companies offering service contracts have too many exclusions, long wait times for repair approval, and limited relationships with service providers. Customers who have to wait days for repair approvals or have to go out of town for repairs are going to be unhappy. But companies offering service plans often donít care about such details, they push their plans onto customers with the sole aim of taking their money.

Elijah Norton is different. His approach to customer satisfaction has helped him take RED Auto Protection from a service company to a full service business; by taking on the administrative side and tackling the most common or concerning customer complaints. His approach focuses on making honest deals with customers and establishing long term relationships with service providers.

By using the same approach to improve customer satisfaction with RED, Mr. Norton has developed his own start up company, CarGuard. The vehicle service contract administration company works with direct marketers, to write and administer vehicle service plans customers find desirable. This is no easy task, as many consumers have been turned off by the VSC industry. They view such programs as a waste of money and of no benefit to them or their financial health. Customers donít want something that wonít help them when they need it most.

CarGuard has received an A- rating by the better Business Bureau, based on its ability to handle consumer complaints satisfactorily. This is an indicator that customers matter. CarGuard works with direct marketers to design well written service plans customers will want. The language is easy to understand and contracts offer consumers benefits many VSC companies donít provide, such as first day rental car.

Vehicle service contracts are not for everyone, but for those who want protection from costly major repairs and want peace of mind, CarGuard service contracts may be a good solution. Administrators contact customers directly, when claims are filed. All customer concerns are handled professionally, working toward solutions agreeable to both parties. Elijah Norton understands that consumers are savvy and expect something for their money.


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