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Logic PD’s Shawn Oreschnick to Speak on Big Data at Frost & Sullivan Medical Technologies Event

Minneapolis – WEBWIRE

Logic PD, a complete product lifecycle solutions company for the digital world, announced today that the company’s Director of Analytics and Research Services, Shawn Oreschnick will speak on the topic of big data at the 21st Annual Medical Technologies 2016: A Frost & Sullivan Executive MindXchange held March 13-15, 2016 in San Diego.

Hosted by the consulting firm Frost & Sullivan, the event brings together medical industry and digital health leaders to explore opportunities and challenges in today’s healthcare market. 

In his session, “Using Little Data to Better Understand Your Big Data,” Oreschnick will explore how modern healthcare, aided by the proliferation of connected devices, has ushered in a world of increased analytical capabilities and metrics to give medical companies a more complete picture of their user and business. 

Attendees of this interactive session held March 14 at 4:35 p.m. will explore ways to leverage consumer insights (or “little data”) to help develop a more complete picture of their users and to drive better business decisions.

“The emergence of real-time data from connected devices and the large volumes of historical data flowing from these devices are simply drowning many organizations; they are getting lost in a sea of information,” explained Oreschnick. “However, within this deluge exists extremely insightful and meaningful data about your customers and their behavior. Identifying and developing a methodology for extracting and using this data is essential for a company’s long-term success within the world of connected devices.” 

Key takeaways from Oreschnick’s presentation will include: 
•    Best practices for identifying target audiences and users
•    Approaches to defining the motivations behind consumer behavior
•    A framework to integrate consumer insights with traditional forms to big data
•    Insight on leveraging consumer insights to drive digital strategy
About Shawn Oreschnick
As Director of Analytics and Research Services, Shawn Oreschnick is responsible for delivering research based insights to both internal and external clients to drive strategic initiatives. As an expert in consumer insight, brand strategy and research, Oreschnick leverages his 15 years of experience to help Logic PD customers understand their users and anticipate market opportunities. Prior to joining Logic PD, Oreschnick held leadership positions at Smith-Dahmer Associates and GfK Custom Research. Earlier in his career, he worked at Capella University as well as several Twin-Cities marketing and advertising firms including Colle+McVoy and Periscope. Oreschnick graduated from the University of Minnesota, with a B.A. in International Affairs as well as a M.A. in Public Policy from the Humphrey Institute of Public Affairs.

About Logic PD
Logic PD (, collaborates with clients to help them throughout the complete product lifecycle to accelerate their growth and capture value. Logic PD provides services at any stage in the product lifecycle by helping customers understand their business, user and technology needs and specializing in helping them meet digital business requirements. With services in analytics and research; design, engineering and manufacturing; and product support services, Logic PD helps its clients identify opportunities, reduce risk, and control costs to deliver innovative products to market faster. The company is headquartered in Minneapolis.


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